Geniuses Of Copywriting

Geniuses Of Copywriting

By Brian CassingenaBusiness
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Geniuses Of Copywriting episodes

  • Nik Thakorlal

    This week on the Geniuses Of Copywriting podcast we have one of the most genius marketers I know, Nik Thakorlal, creator of the amazing LeadsHook quiz platform.

    On this episode:

    • How Nik went from a career in high finance (zzzzz) to sharing the stage (and the Vodka bars) with Bond Halbert, John Carlton, Trevor ToeCracker Crook and other marketing legends
    • Wisdom and insights collected on what's working online now, after reviewing 3,000 funnels
    • The secret to surveys and quizzes that allow you to do your market research on the fly so you can launch NOW and refine later

      • At ToeCracker's event in Poland Nik was one of the most insightful and informative speakers there, with a depth of knowledge of marketing and copywriting that puts most so-called 'gurus' in the shade.

      And his powerful LeadsHook software customizes your funnel like regular quiz platforms... but in a far more powerful and unique way that can scale your marketing up to 10,000 leads a day or more.

      Full episode & resources at https://GeniusesOfCopywriting.com/NikThakorlal

      50 min
    • Ben Simkin

      This week on the Geniuses Of Copywriting podcast, we have Australia's #1 Facebook marketer and world class expert Ben Simkin. 


      On this week's episode:


      - How Ben jumped on Facebook ads in 2009 and has generated over $1.45B in sales for his clients solely through FB

      - FB ad compliance - what you can and can't write in ad copy and how traditional direct response copywriting will get you banned

      - You'll be amazed at how much data FB has on each user - and how easy it is to use that data in your ads


      Ben is a VIP top 2% of advertisers in the world and was labeled 'The world's #1 Facebook marketer' by the Huffington Post. He's spent over $30M on FB ads over the past decade, so he knows what converts and what doesn't.


      Full episode & resources at https://GeniusesOfCopywriting.com/ben-simkin

      33 min
    • Ed Dale

      Today on the Geniuses Of Copywriting podcast we have a man who refused to even come on the show until he actually retired from online business - Ed Dale.

      In this blockbuster episode:

      - How a younger, more naive Ed went from innocent seminar attendee to hanging out on Gary Halbert's boat & partnering with Frank Kern
      - The future of copywriting predicted: What kind of copywriters will be around in 5 years and how to survive the coming purge
      - How copywriting in the internet IS different than 30 years ago (Hint: It's not "Short millennial attention spans"

      Ed is a legend of the game and a natural persuader with a lifetime of marketing and copywriting experience to offer. This is one not to miss!

      For more information, visit: https://www.GeniusesOfCopywriting.com/

      1 hr
    • Harlan Kilstein

      This week on the Geniuses Of Copywriting podcast we have one of the true legend of copywriting with is - Dr Harlan Kilstein. Harlan is the owner of multiple 7-figure businesses, offers crushing it on cold traffic and huge Facebook groups that pay off in spades - as well as being a genuine A-List copywriter.


      We discuss:

      - How Harlan's taught Chris Haddad to write such powerful, devastatingyl effective sales letters
      - The story behind Harlan's first sales letter - which made an 18yo kid $250K on its first day (And got his paypal account shut down in the process)
      - Harlan's go-to copy technique - the Therapeutic Metaphor - how to use it and why it's so powerful

      Harlan's list of clients includes Frank Kern, Rich Schefren, Mindvalley, Ed Dale, Stephen Pierce and many more - plus all the A-List copywriters he's coached to the top of the game.

      This is a rare insight into the mind of one of the world's top persuaders and successful entrepreneurs.

      Visit www.geniusesofcopywriting.com for more information!

      39 min
    • Jake Hoffberg

      Today on the Geniuses Of Copywriting Podcast: Former Agora heavyweight and financial copywriting genius Jake Hoffman.

      Here's some of the secrets he drops for anyone interested in financial copy:

      • How to get 'in' with big financial direct response companies who can pay you a fortune and make you a copywriting rock star
      • The YUGE opportunity that exists with financial copywriting in today's market (the big dogs are all STARVED of good copywriters!)
      • How to align your copy with what the market wants - this is something that templates cannot teach you

        • Jake has a ton of winning campaigns under his belt and he's just getting started. If you're interested in writing in the lucrative financial niche, this is the episode to listen to.

        Full episode & resources at https://GeniusesOfCopywriting.com/jake-hoffberg

        43 min
      • Sue Rice

        On this episode of the Geniuses Of Copywriting podcast, we speak to Sue Rice, who has been called 'The Female David Ogilvy' although I prefer 'Long Haired David Ogilvy' - a natural storyteller and A-list email copywriter with a list of wins a mile long.

        We discuss:

        • The secret she used to get open rates of around 50% over a sequence of 30 emails for a dental practice
        • How to break through the clutter of advertising messages and your inbox with 6 billion unread emails
        • Storytelling secrets learned from 25 years in the trenches writing emails that sell to more niches than you can poke a stick at

          • Sue is an entertaining storyteller and has more marketing and copywriting knowledge than most other copywriters put together. She could live anywhere - so she chose Paris, France and makes her clients millions from there.

          Full episode & resources at https://GeniusesOfCopywriting.com/sue-rice

          35 min
        • Bond Halbert

          Today's episode of the Geniuses Of Copywriting podcast is very special as we have with us copywriting royalty, Bond Halbert. Aside from his famous father Gary, Bond is an amazing copywriter creating huge winners for himself and his clients.


          On this episode we discuss:
          - How Gary Halbert was able to write record breaking winners in multiple unrelated niches, a near impossible feat for any mere mortal writer
          - The four books you must read to become a great copywriter - and yes, one of them is the first book ever written on the subject of copy editing - The Halbert Copywriting Method Part III
          - The true path to copywriting greatness - what books to read, courses to buy, how to research, everything you need to know
          - Is hand copy of ads & sales letters still relevant? Listen to what this copywriting student did that wowed his mentor - Gary's highest earning proteges all swear by the same technique
          - A little-known and even less-used strategy newbie copywriters can use to land high paying copy projects even if you don't have a track record
          - The secret research strategies used by world class copywriters to create home run winners more often than anybody else
          - How top copywriters get paid the REAL big bucks with different kinds of deals which are never taught in copywriting books

          Bond is one of the best teachers of copywriting around, a fun travel buddy and a genius of copywriting in his own right. This was one of the most value packed episodes to date, so check it out now.

          Full episode & resources at https://www.facebook.com/groups/GeniusesOfCopywriting/

          1 hr 46 min
        • Mike Morgan

          Today on the Geniuses Of Copywriting podcast we have underground copywriter and Agora control beater - Million Dollar Mike Morgan. 


          In this episode:

          - How Mike turned a failed launch into a $100k payday with 1 email

          - Mike's habit of writing 7-figure promos for his clients on their first project

          - How any good writer can work with Agora and leverage their huge credibility


          Mike has testimonials and endorsements from John Carlton, David Deutsch, David Garfinkel, Mark Joyner, Michel Fortin, Pauline Longdon and many other big names in the industry.


          Mike doesn't seek the limelight - he is a working copywriter, so make sure you absorb every word of wisdom he drops in this episode.


          Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/

          29 min
        • Jason Henderson

          This is a BIG week on the Geniuses Of Copywriting podcast as we hear from Big Jason Henderson on his journey to the top of the copywriting world.


          Here's a small sample of the gold nuggets he drops:

          - Deliverability secrets learned from sending over 1 Billion emails - How Big Jason makes sure his emails land in your inbox every time

          - The #1 thing you must know if you're starting out building a list - and it's not your subject line

          - The 'Star Wars Episode IV' storytelling secret that is the key to writing emails that get opened, get read, get clicks, and get sales


          Jason has been writing since 1996, generated over $750 million just from emails, and has written copy for the likes of Mindvalley, Caleb O'Dowd and John Carlton. 


          Find out more about him at https://beminsiders.com or follow him on Facebook for copywriting tips.


          Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/

          35 min
        • Joel Erway

          Today on the Geniuses Of Copywriting podcast we have webinar guru Joel Erway, who's one of the biggest names in webinar marketing and copywriting.


          On this week's show:


          - Joel's unique 'mini webinar' model that takes many clients to 6 or 7 figures a month without writing a long-ass webinar

          - The one crucial thing Joel does within the first 5-10 minutes of a webinar (And it's NOT telling his story or showing testimonials)

          - Joel's 'Tesla' business model that exposes the flawed idea that you gotta sell a low priced book, then a tripwire, and so on


          Joel's known as 'The Webinar Guy' thanks to these outrageous results and his awesome podcast 'Sold With Webinars', but he does webinars in such a different way from everybody else, you'll be amazed at the results.


          Joel's site is at https://NewWayToLaunch.com and his podcast is at SoldWithWebinars.com, both highly recommended.


          Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/

          45 min

        About Geniuses Of Copywriting

        From the publisher's feed

        Talks with legendary persuaders, marketers and copywriters - these are the Geniuses Of Copywriting.