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In this episode of the Rock My Restaurant Podcast, Leon Davoyan (CTO) and Brad Haley (Chief Marketing Officer) from Dave's Hot Chicken share their invaluable insights on successfully navigating growth while catering to Generation Z's unique preferences and demands. They discuss the importance of leveraging cutting-edge technology, creating engaging brand experiences, prioritizing authenticity, transparency, and effectively utilizing social media platforms to attract and retain Gen Z customers. Additionally, they explore the challenges faced during expansion, the company's commitment to sustainability and social responsibility, and provide key growth strategies for reaching the digital native Gen Z, including embracing mobile-first experiences, prioritizing social media engagement, offering personalized experiences, and emphasizing purpose-driven initiatives.

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