The Financial Coconut Podcast

GenZ Kueh Shop, From School Project to Partnering World Class Hotels [TBS 26 ft Shiny, Ahmahlegacy]


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What do you do when a school project grows into a thriving business serving nostalgic handmade treats?


Tune in with Shiny, founder of Ahmah’s Legacy, to uncover:

- How she turned childhood memories into a full-fledged F&B brand.

- The leap from a home-based hustle to a brick-and-mortar shop in a “hidden” location.

- Building community in an unlikely retail spot.

- Why she’s eyeing B2B collaborations and big events for her next phase of growth.


From navigating high rents to pitching to hotels, Shiny shares the raw realities of running a small food business in Singapore—and why relationships matter just as much as recipes.


Tune in for an inspiring, no-sugar-coated founder story.


2:14 Interview with Shiny

10:35 Product Development and Business Strategies

15:09 Community Building and Business Growth

17:21 Business Breakdown and Customer Experience

22:26 Future Business Strategies

32:19 B2B Pitching and Business Deals

35:44 Perspectives on Home-Based Businesses


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Disclaimer: The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.

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