Measuring cohort culture is no small feat, which is why we need multiple minds working to build greater knowledge. In part 2 of Measuring Cohort Culture, Tyler Mitic, the CEO and founder of Teen View, shares about his work in developing a community of Gen Zers to help companies and organizations gain insights into the world of Generation Z. 

Can you quantify the culture of a generational cohort? This two-part series dives into that question and kicks off with a conversation with Andrew Roth, founder and CEO of dcdx, a Gen Z research and strategy firm. We chat about how Andrew and the dcdx team are leading a community of Gen Zers to develop better insights to support brands and organizations to truly understand Gen Z culture. 

Grab your favorite snack because this episode is all about food. Sophia Rascoff, founder of the social media app ReCon Food, joins this episode to discuss Gen Z food culture. From what Gen Z likes to eat and Gen Z values around food to the role of social media and digital environments, this episode dives into all things Generation Z food culture. 

Expressing and celebrating culture can take place in so many ways. It can be creative, meaningful, and fun. That's exactly what Mike Alfaro, does through his hit games, Millennial and Gen Z Lotería. In Episode 38, Mike shares how he came up with a modern twist on the game he grew up playing in Guatemala and how he captures and celebrates cohort culture. 

How do generations develop a shared set of behaviors, values, and perspectives? Dr. Corey Seemiller helps kick off Season 4 and explore generational cohort culture and peer personality. We also share more about our latest global study on Generation Z.

Mentoring relationships provide invaluable relationships, both for the mentee and mentor. These relationships can provide insight and advice that can help with advancing a career, navigating life's challenges, and more. Nicole Rose Stillings, creator of the Queens of Creation mentoring program, joins to discuss the power of mentoring and how to support Gen Z through mentoring. 

Generation Z has been knocking on the door of entrepreneurship for years and the "side hustle" has been a huge part of the increased interest among young people engaging in entrepreneurs. Sammy Handler, artist and CEO of KicksBySammy, joins this episode to share how she turned her passion into a side hustle and then a full-time business. 

Generation Z has grown up seeing various models and practices of leadership, but they are now in professional, political, and organizational roles of leadership themselves. How does Generation Z view leadership? What is most effective in leading Generation Z? Caleb Gipple joins to discuss what he has found in studying leadership among his Gen Z peers. 

How can companies and organizations catch the eye of Generation Z? Marketing to Gen Z consumers requires much more than a flashy campaign. Ava McDonald, CEO of Zfluence, joins the conversation to discuss what matters most in marketing to Generation Z. 

Every generation has its trends they've ushered into popular culture. So what is cool and on-trend with Generation Z? Madison Semarjian, the Gen Z entrepreneur and founder of The Mada App, an app focused on finding the styles that make you your most confident self.