On this installment of the Factory Backing Midweek Podcast, we sit down with Geoff Patterson, who founded Leatt Brace USA decades ago and was essentially one of the partners who put the neck brace on the map. Since then, he's created an alcohol brand, an airline sleeping aid, and most recently, the Hitch Hotel. If you've attended a West Coast Supercross in the past two years, you've probably seen the Hitch Hotel on display with the Motoconcepts Honda team. Geoff is an interesting guy and a good friend; we think you'll enjoy this conversation!