Whilst George Berkeley’s visit to Livorno in 1714 may seem relatively unremarkable at first look, the content of the sermons he preached there appear significant to the attitudes and behaviours of his later life. Chief among these is Berkeley’s project to establish a university or college on Bermuda, and his interest in economic reform, particularly in Ireland in the 1730s. In this paper, Tom Jones identifies the early association of missionary Anglicanism and commerce as pivotal to our understanding of the history of Berkeley’s later thought.