In this episode of the PREP Athletics Podcast, Cory Heitz sits down with George White, former Division I player at Harvard, longtime college coach across D3, D2, D1, and the NBA/G-League, and founder of RecruitU. George brings unmatched perspective from both coaching and recruiting sides of the game, helping families cut through the noise and focus on finding the right fit for their student-athletes.

He shares why hope is not a strategy in recruiting, how families should approach early commitments in today’s transfer portal era, and what really separates G-League players from NBA players. George also breaks down the House lawsuit, NIL, and revenue sharing, and explains how these changes affect today’s recruits. Families will especially value his advice on crafting emails to coaches, using social media effectively, and even evaluating the financial stability of colleges — an overlooked but crucial factor.

If you’re a parent or player trying to navigate the recruiting maze, this conversation offers honest, practical guidance from someone who has seen it all at every level of basketball.

💡 Key Topics

📌 College recruiting truths: why “hope is not a strategy”
 📌 Early commitments vs. waiting: navigating the new recruiting landscape
 📌 NIL, revenue sharing, and their real impact on basketball recruits
 📌 How to email college coaches effectively + social media strategies
 📌 The importance of evaluating financial stability of schools
 📌 The “parallel path” approach for academics and athletics

🏀 About George White

George White is a former Harvard basketball player and longtime coach at the D3, D2, D1, and NBA/G-League levels. He is the founder of RecruitU, a service that helps families navigate the recruiting process by matching athletes with schools that fit their athletic, academic, and personal goals. George brings decades of experience and a holistic, realistic approach to college recruiting.

🔗 Connect with George White

Website | www.recruituapp.com
Email | [email protected]
Twitter | x.com/RecruitUapp1
Instagram | www.instagram.com/ugetrecruited/
LinkedIn | www.linkedin.com/company/recruiting-sports-network/

🔗 Connect with Cory:

Website | https://www.prepathletics.com
Twitter | https://twitter.com/PREP_Athletics
Instagram | https://www.instagram.com/prep.athletics/
Facebook | https://www.facebook.com/PrepAthletics
Email | [email protected]
Phone | 859-317-1166

🔖 Subscribe to the PREP Athletics Podcast:

iTunes | https://podcasts.apple.com/us/podcast/prep-athletics-podcast/id1546265809?uo=4
Spotify | https://open.spotify.com/show/6CAKbXFiIOhoHinzsReYbJ
Amazon | https://music.amazon.com/podcasts/3c37179d-3371-47f9-9d97-fd569e8802a7/prep-athletics-basketball-podcast #AmazonMusic