For the 46th episode of Reading the Art World, host Megan Fox Kelly speaks with Georgina Adam, editor-at-large of The Art Newspaper, about her new book NextGen Collectors and the Art Market, published by Lund Humphries in association with Sotheby's Institute of Art.

Adam argues that the generational shift now underway is different from those that came before it—not just in scale, but in kind. Younger collectors grew up online, which has reshaped how they discover and evaluate art, who influences their taste, and what they're willing to buy. Their conversation covers the collapse of traditional connoisseurship, the geographic expansion of the collector base into China, India, and the Middle East, and whether galleries, auction houses, and museums are adapting fast enough to a generation that collects very differently from the one before it.

ABOUT THE AUTHOR

Georgina Adam is the former Art Market editor of The Art Newspaper, where she is now editor-at-large. She is a contributor to the Financial Times Life & Arts Section, lectures at Sotheby's and Christie’s institutes in London and regularly participates in panels about the art market.

PURCHASE THE BOOK

https://www.lundhumphries.com/products/nextgen-collectors-and-the-art-market

PARTNER

This episode is sponsored by Neuberger Wealth, a firm with a founding story at the intersection of investing and the arts. Neuberger Wealth provides individuals, families and their charitable organizations with comprehensive wealth management solutions, from investments across public and private markets to wealth and estate planning, fiduciary services, and philanthropic and family governance advisory. With the experience that only comes from advising across generations, they understand that the most meaningful financial lives are built around purpose. Learn more at neubergerwealth.com.

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"Reading the Art World" is a podcast featuring live interviews with leading authors and writers on important new art books. Megan Fox Kelly is an art advisor and past President of the Association of Professional Art Advisors who works with collectors, estates and foundations.

Music composed by Bob Golden