Gert Mellak Podcast

In episode 134 of the SEOLeverage Podcast, Gert Mellak delves into the SEO value chain, presenting it as a versatile framework that can be applied to SEO and broader business and life scenarios. The episode also highlights a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and evolving user behaviors.

In this episode, Gert explores the concept of the SEO value chain, a powerful thinking framework that can be applied to various aspects of life and business. Gert explains how this framework helps organize thoughts, focus on crucial steps, and achieve desired outcomes in SEO and beyond. He also introduces a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and user behavior.

Podcast Highlights:

00:00 Prologue

00:45 SEOLeverage Podcast Intro

00:55 Introduction of Platform Leverage, a new project focusing on marketing essentials

01:59 The importance of controlling brand narrative across platforms in the age of AI

02:33 Explanation of the SEO value chain and its role in achieving organic revenue

03:39 The importance of Site Audits in establishing a position within the SEO value chain

04:22 How the value chain concept applies to various life situations

05:58 Closing message

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

Resources:

Platform Leverage - A new project focusing on essential marketing strategies in the AI era

AI Tools discussed:

• ChatGPT

• Perplexity

• Claude

In episode 133 of the SEOLeverage Podcast, Gert Mellak and guest Mario Peshev break down the key strategies used to grow a seven-figure business. Beyond quick fixes, this episode focuses on building a sustainable, long-term business. If you're aiming to grow your digital business, the actionable advice in this episode is a must-listen for success.

In this episode of SEOLeverage, host Gert Mellak interviews Mario Peshev, CEO of DevriX and Growth Shuttle, and author of "MBA Disrupted." They explore strategies for growing successful digital businesses in today's rapidly evolving market. Mario shares insights on effective client acquisition, emphasizing the value of personal connections in an AI-dominated landscape.

The discussion covers key topics such as long-term business thinking, the importance of market research and customer feedback, and the benefits of maintaining long-term client relationships.

Podcast Highlights:

00:00 Prologue

01:01 SEOLeverage Podcast Intro

01:44 Gert introduces Mario Peshev and his extensive experience in digital entrepreneurship

02:36 Mario discusses his background in software engineering and his passion for learning

06:05 The importance of balancing art, craft, and science in digital specialties and entrepreneurship

08:41 Mario explains the concept behind his book "MBA Disrupted" and the need for practical business education

17:00 Discussion on effective client acquisition models for service businesses in the current market

20:57 The value of personal, direct conversations in client acquisition and the rise of events and communities

22:34 Mario shares insights on the declining efficiency of traditional outbound marketing and PPC campaigns

26:35 The importance of playing the long game and having a long-term focus in business

30:30 Gert and Mario discuss the significance of framing expectations and building brand affinity

35:25 The crucial role of market research and gathering customer feedback in product development

41:07 Mario emphasizes the importance of adapting to enterprise clients' needs in SaaS businesses

45:15 Discussion on the value of long-term client relationships and retaining institutional knowledge

49:55 Mario provides information on how listeners can reach out and learn more about his work and book

Connect with Mario Peshev:

Website: https://mariopeshev.com/

LinkedIn: https://www.linkedin.com/in/mpeshev/

X (Formerly Twitter): https://x.com/no_fear_inc

Book Website: mbadisrupted.com

Mario's Companies:

DevriX: devrix.com

Growth Shuttle: growthshuttle.com

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 132 of the SEOLeverage Podcast, Gert Mellak explains the detailed steps necessary to understand what caused your rankings to drop. A Google update impacting your website can be stressful, but you're not alone in dealing with it. Here, Gert breaks down the process of evaluating your site's performance and shares strategies to help you bounce back. Tune in to get actionable advice for ranking recovery.

Has your website been hit by a Google update? In this episode, Gert breaks down the steps to diagnose, analyze, and recover from ranking drops. Learn how to distinguish between update impacts and other factors, understand the nuances of core updates, and discover the long-term strategies for bouncing back. Don't miss these crucial insights for navigating the ever-changing SEO landscape!

Podcast Highlights:

00:00 Prologue

00:37 SEOLeverage Podcast Intro

00:47 Episode overview and reminder about show notes at SEOLeverage.com/podcast

01:43 Analyzing the cause of ranking drops

02:34 Importance of thorough analysis to identify affected pages and keywords

03:26 How Google core updates work and their impact on search results

05:27 Helpful Content Update: Its impact and recovery process

06:00 What steps to do when hit by a Google update

06:49 Call to action: Reaching out to SEOLeverage for assistance with Google update recovery

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 131 of the SEOLeverage Podcast, Gert Mellak and guest Jonathan Baker, an experienced M&A expert, share his deep insights into business acquisitions. Jonathan offers crucial advice for anyone considering selling or preparing their business for the future. Both Gert and Jonathan's practical tips make the complex process of acquisitions easier to understand.

A successful exit strategy is essential for business owners considering selling their firms. In today's episode, we are thrilled to host Jonathan Baker, an experienced M&A specialist from punctuation.com, who shared his invaluable insights into the world of business acquisitions.

Whether you're contemplating selling or simply want to future-proof your firm, this episode is packed with valuable advice to guide you through the process.

Podcast Highlights:

00:00 Prologue

01:00 Introduction of the episode and guest

03:47 What factors influence a firm's valuation in an acquisition?

05:44 Why do software firms generally command higher multiples than service businesses?

08:36 What are earnouts, and how do they typically work in professional services deals?

10:39 How are M&A deals typically structured?

12:48 When might it be more beneficial to keep a business rather than sell it?

15:52 What steps should business owners take to prepare their staff for a transition?

19:09 How do clients and employees typically react to a business being acquired?

24:18 Why might business owners consider acquiring other firms?

26:48 What are some practical tips for preparing a business for sale?

29:17 Best way to get in touch with Jonathan

Connect with Jonathan Baker:

Website: https://punctuation.com/

Sign up for their newsletter: punctuation.com/seoleverage

LinkedIn: https://www.linkedin.com/company/wearepunctuation/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 130 of the SEOLeverage Podcast, Gert Mellak dives into proven SEO strategies that eliminate the guesswork. You'll also learn how to optimize your site and climb Google's search rankings effectively. This guide is packed with actionable steps for success.

In this episode, we break down strategies from knowing what your audience talks about on social media platforms, to understanding exactly what type of content Google wants to rank, and even leveraging powerful internal and external linking techniques.

Whether you're a solo entrepreneur or a business owner, these insights can transform your approach to SEO and skyrocket your online visibility. So get ready for a step-by-step guide to conquering Google's search rankings!

Podcast Highlights:

00:00 Prologue

00:27 Podcast INTRO

00:36 Introduction to the episode

01:33 The Importance of Online Reputation Management

02:27 Keyword Research versus Audience Research

03:49 Matching Content with Google's Preferences

05:01 Creating Content that Stands Out

07:07 Importance of internal linking for better site structure and to support new content

08:15 Effective strategies for gaining links from external websites

10:26 Conclusion and Final Thoughts

Connect with Gert Mellak:

Website: https://seoleverage.com/

LinkedIn: https://www.linkedin.com/company/seoleverage

Email: [email protected]

In episode 129 of the SEOLeverage Podcast, Gert Mellak discusses the importance of diversifying your online presence across multiple platforms, especially in the age of AI. He explains that relying on a single platform can limit your brand's visibility and effectiveness in reaching a wider audience. The episode highlights how AI algorithms assess brand popularity based on a variety of factors and platforms, and the benefits of using forums like Reddit to enhance brand recognition.

AI's growing influence means your brand's presence on multiple platforms matters more than ever. Ensure you're connected to a wider audience by being active on various channels.

In today's episode of the SEOLeverage Podcast, Gert talks about the evolving landscape of digital marketing in the age of AI. If you've been relying heavily on a single platform, it's time to rethink your strategy.

Podcast Highlights:

00:00 Prologue

01:03 Podcast Intro

01:13 Introduction to the episode topic

02:43 Why does focusing on a single platform limit your brand's visibility to AI algorithms?

03:22 What factors do AI algorithms consider when evaluating a brand's popularity?

05:32 Why is Reddit a valuable platform in the context of AI and brand building?

07:39 How can brands ensure their various online profiles are linked and optimized?

08:51 Recap

09:50 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 128 of the SEOLeverage Podcast, Gert Mellak and guest Tim Warren explore the future of AI and its influence on SEO. They discuss the impact of AI on industries, the limitations of large language models, and the need for emotional intelligence in AI systems. They also highlight the potential benefits and challenges AI poses for the legal sector and other white-collar professions.

In today's episode of the SEOLeverage Podcast, Gert and his guest, Tim Warren discussed the future of AI technology and its impact on SEO. They emphasize the need to understand and embrace these changes to remain competitive while acknowledging the limitations of machine learning and AI in capturing human emotions.

They also discuss the potential impact of AI on the legal industry, proposing specialist AI engines and a shared platform for the entire industry. Finally, Tim Warren tells Gert about his hopes that Knowledge Graph will make it possible for Google to have personalized conversations that understand who people are.

Podcast Highlights:

00:00 Prologue

01:06 Introduction to the podcast episode topic and the guest

02:15 Tim Warren's background and his role as a Chief Provocation Officer

03:46 The importance of asking questions in the face of change

04:39 AI impact on white-collar jobs

08:06 The Gartner Hype Cycle and AI's evolution

13:26 Rise and fall of AI companies

16:06 The Importance of Human Expertise in SEO

23:12 Why more and more people are utilizing AI for their online search

32:13 AI in Personal Finance

36:35 The importance of trust and personalization in AI

43:35 The role of digital companions

50:41 Where to connect with Tim Warren?

51:09 End

Resources:

ChatGPT - https://chatgpt.com/

Anthropic - https://www.anthropic.com/

OpenAI - https://openai.com/

Claude - https://claude.ai

CopilotAI - https://www.copilotai.com/

Perplexity - https://www.perplexity.ai/

Connect with Tim Warren:

LinkedIn - https://www.linkedin.com/in/tswarren/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 126 of the SEOLeverage Podcast, Gert Mellak delves into the concept of omnipresence in SEO and online marketing. He emphasizes the importance of engaging with audiences across multiple platforms and explains how strategic brand placement can influence both human and AI perceptions. The episode covers the benefits of omnichannel marketing, the role of AI, and the need for tailored content for different platforms.

In today's episode, Gert talks about omnipresence and its relevance to SEO and online marketing. He points out that it's not enough just to be all over the internet, but to place your brand strategically where your target audience is always available.

Gert also highlights the growing importance of AI and large language models in shaping brand perception. He explains how these models use content from various sources to train themselves, making it crucial for brands to actively engage with their audience across different platforms. This engagement not only influences how AI perceives your brand but also impacts your visibility in search results.

Hear more about how Omnichannel Marketing can affect your online presence in this episode.

Podcast Highlights:

00:00 Prologue

00:58 Podcast INTRO

01:08 Introduction to the episode topic

02:02 What is Omnichannel Marketing and why is it important for your brand?

03:45 The importance of engaging with audiences across different channels

06:46 Examples of how different platforms cater to different audiences

07:30 The importance of audience platform research

08:55 How covering a wider range of platforms can impact brand perception?

09:28 Practical considerations for omnichannel marketing, including tailoring content to each platform's specific audience and format.

10:30 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 127 of the SEOLeverage Podcast, Gert Mellak interviews Nicki Krawczyk, creator of the Circuit Sales System. They discuss strategies for effectively selling online courses, including the importance of messaging, automation, and understanding your audience. Nicki shares her journey of increasing revenue significantly by refining her sales approach, emphasizing continuous improvement, and building long-term client relationships.

In this episode of the SEOLeverage Podcast, Gert interviews Nicki Krawczyk, the creator of the Circuit Sales System. They discuss the challenges businesses face in achieving growth and how effective messaging and automation can help overcome these obstacles.

Nicki shares her own experience of increasing revenue 40 times over in under two years and explains how the Circuit Sales System can be applied to various types of businesses. The episode also covers the importance of continuous improvement, the value of professional copywriting, and the significance of building long-term relationships with potential clients.

Podcast Highlights:

00:00 Prologue

01:07 Podcast INTRO

01:17 Introduction to the podcast episode topic and the guest

02:05 Nicki's journey into becoming a professional copywriter

06:23 How Nicki 40x her revenue

10:17 The importance of effective messaging to resonate with your target audience

17:33 Why clients hire experts but often resist their expertise and the humorous side of it

18:30 Why selling doesn't end after landing the client

24:31 Nicki emphasizes the importance of understanding the audience's needs

27:14 Nicki talks about The Circuit Sales System

33:11 Gert discusses the importance of having a trusted advisor for clients

34:34 Where to connect with Nicki

35:25 End

Resources:

The Circuit Sales System - https://circuitsalessystem.com/

Connect with Nicki Krawczyk:

Website - https://nickicopy.com/

LinkedIn - https://www.linkedin.com/in/nkrawczyk/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 125 of the SEOLeverage Podcast, Gert Mellak and Feliks Golenko discuss the creation and importance of actionable dashboards for business decision-making. They cover how to design effective dashboards, select key performance indicators (KPIs), and use data stories to provide insights. The episode emphasizes the need for tailored dashboards to aid in monitoring and improving business performance.

Designing dashboards have different criterias and it's different for companies or freelancers, whether they have 25 people or 1000 people. What is important is focusing on the metrics or KPIs that will drive actionable items for decision making.

This episode of SEO Leverage provides a whole new perspective into dashboards with the conversation between Gert and Feliks Golengko on the significance of actionable dashboards and reports in providing data over performance, potential areas for improvement and deeper analysis and optimization.

This is a must listen episode, especially for those who find it a challenge to use Google Analytics and other tools.

Podcast Highlights:

00:00 Prologue

00:48 Podcast INTRO

00:58 Introduction to the podcast episode topic and the guest

02:29 Feliks Golengko's journey into becoming a dashboard and data analysis specialist.

04:25 Data collection and analysis for decision-making in business (...Two components of data preparation)

06:31 Why is it important to check into dashboards? (...The importance of KPIs in business decisions and monitoring of performance.)

09:52 What does it look like to look into KPIs potential on business performance? (...How do we choose the KPIs that need to be monitored?)

13:35 How can we say that a dashboard is well-designed? (...What is the primary focus of the design process?)

17:11 Dashboards and reports are tools for decision making and monitoring to motivate on improving the business.

21:16 What is a data story? (...The two basic design principles of a dashboard.)

24:33 When should a freelancer or a company consider having a dashboard? (...What are the criteria to consider?)

27:27 The challenges with relying mostly on Google Analytics, but not really choosing the right metrics or KPIs.

35:08 Felik's three major steps for businesses regardless of size when looking into dashboards and hiring an expert.

38:15 Felik's offer for free dashboard design sessions per month for SMEs, in exchange for case studies.

39:27 End

Connect with Feliks Golenko:

Website - MultiBase GmbH - https://multibase.de/eng/

LinkedIn - https://www.linkedin.com/in/feliks-golenko/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]