Gayle's experience with friend Cathy
Albany University: Very interested in science behind Breast Cancer
- She learned to read medical journals
- the science behind the disease
After that she learned the industry behind breast cancer- There is something more we can do!
There is a strong desire to help - helping to be more positiveCall about men being treated differently than women in breast cancer
What are the influences (political, socially, culturally)
Call about cancer being caused by the environment
There is an environmental cancer organization
Cause marketing: revenue producing stream
What is a medical sociologist
Review in NY Times "Pink Fatigue"
Call about shaving arm pits
systematic approach to fundraising - Pink RibbonWhat do we not know and what do we need to know?
Relationship between cosmetics
Invasive and non threatening cancer
Decline in aggressive breast cancer is because of drop in HRT in early 2002
Increase in non-invasive cancer
What is "early detection"
Call about mammogram vs sonogram vs thermogram
Call about new cash-cow: screening for relatives
hysterectomiesCall about birth control pills
- increasing of breast cancer
oncology drugs: Big Pharma