For the first time ever, the team at Scrappy ABM is giving away their entire account-based marketing strategy development process — step by step — in a free six-and-a-half-hour workshop on August 7. In this mini-episode, host Mason Cosby shares why this is the clearest, most structured way to walk away with a fully mapped-out ABM strategy that you can start executing the very next day.

If you've been stuck for months, unsure how to get sales fully bought in or how to work within your current tech stack and budget, this session is designed to solve exactly those issues. You’ll come with targeting ideas, objectives, and sales context — and leave with clarity, confidence, and a plan.

• Register for the Free Workshop (August 7): scrappyabm.com/workshop
• Email Mason: [email protected]

📌 What We Cover

• Why Scrappy ABM is hosting a free, full-length strategy development workshop
• What participants will walk away with: a fully built ABM strategy in detail
• How the format helps solve common blockers like sales buy-in and tooling limitations
• What you’ll need to bring to get the most value from the session
• How to register and book prep time with the Scrappy ABM team
• The clarity marketers get when they finally see the ABM puzzle pieces fit together
• How to contact Mason with questions or support needs

Resources:

🔗 Scrappy ABM: Visit for more ABM tips and strategies.

🔗 Connect with Mason on LinkedIn for a conversation about ABM.

If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to the Scrappy ABM podcast for more expert discussions. Don't forget to leave a review and share this episode with your team or fellow marketers!