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Title: The Dip
Author: Seth Godin
Narrator: Seth Godin
Format: Unabridged
Length: 1 hr and 33 mins
Language: English
Release date: 04-27-07
Publisher: Audible Studios
Ratings: 4.5 of 5 out of 2346 votes
Genres: Business, Career Skills
Publisher's Summary:
And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.
Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.
Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.
Members Reviews:
Touches to quitting, when to quit - just touches
As an opening act, the book tries to convince you that you should aim to be best in the world. "If you are not sold on being the best in the world, you probably don't need the rest of what I am about to tell you.", author says around 12th minute, and this sentence was nerving. I am not interested in being sold on being the best in the world! I am interested in making smart decisions about quitting.
The book keeps going on the being-the-best idea for quite a while. Making smart decisions about when to quit and when to persevere has no what-so-ever correlation with being the best. Therefore in my opinion the book does not deliver what its title implies (will teach you when to quit or stick).
Examples I can remember either are too obvious: e.g. deciding to learn snowboarding,
a. you do the brave thing, start and go through the tough parts, and complete
b. you do the mature thing, evaluate and decide it is not something you want to do
c. you decide to learn, spent a lot of money and time, and quit, which is the stupid thing to do.
Or too vague: if you do not see light at the end of the tunnel, then maybe it is time to quit?
Or logically faulty: Any of the 42000 graduates can become the best, but they did not, because they quit because of one reason or another.
The author puts these in a much more attractive way than I did (and if you read all #1556# characters of my review, then, since you persevere as I do, you might still find the book worthy. After all, I am not saying it is totally worthless. Just don't have high hopes!)
Waste of time
I'm usually a big Seth Godin fan but this book was terrible! He spends an hour and a half telling you that if you cant be #1 then quit, if there is no light at the tunnel then quit, and don't imagine a light at the tunnel if there is none.