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Today we’re talking about why most prospects choose not to do business with you. Some people willingly choose to do business with you. They choose your offering, your product or service. They’re willing to talk to others about doing business with you. But most of the people in your marketplace don’t. Why?
The biggest reason that prospects don’t become clients is that what you’re offering; it’s not for them. Introducing the top ten reasons why prospects don’t become clients and how to fix it.
If your marketing is generating lackluster results chances are you’re using the “old-way” of marketing. The “old-way” of marketing fails to see the world through the eyes of the people we want our ideas to matter to. Marketing that forces people to pay attention to what you have to say or sell; whether the marketplace wants it or not.
But the brands that succeed today have discovered the lost art of marketing. Their marketing helps to reinforce & shape the beliefs & behaviors of their target market.
On today’s episode I’m going to ask you a very important question. On the surface it may seem like a simple question, but when you ask it and then answer it on a deep and meaningful level you’ll discover that it just may be the most profound question you’ve never really answered.
A question that once you invest the time to answer it correctly can transform the effectiveness of your marketing; your business and explode your bottom line. So, what IS this question? Who Are You Trying To Change?
Today we’re told to get more of what you already want. More market share; more clients; more money. I want to caution you about falling into that trap.
So, if you want to get tremendous value out of this new training, the question to ask is simple:
What change are you seeking to make? From what to what?
This NEW Sales Control series helps you become exceptionally clear about your compass and by the end of the 2nd lesson you will know that I’m giving you the tools for creating effective marketing.
I’ve been getting a lot of questions from our listeners over the last several weeks (not only about the show) but about FunnelTribes & specifically about my approach and strategy (as it relates to working with our Members).
In this episode (Part #2 of the FunnelTribes Manifesto) … you’ll discover my approach to online business, sales and marketing. The Kimono is open, fully-exposing my most sought-after tribe-building methods, strategies and systems. Information you can use to get clients now.
People don’t want your products and services, they want what it will do for them. They want it for the way it will make them feel. When you get right down to it, most of us deliver the same feelings.
We just do it with different services, with different products and stories.
If you can give someone a sense of belonging; connection peace-of-mind; status; or one of the other desirable emotions, you will have discovered the secret behind all great marketing that sells … that creates winning brands.
This is episode #168 and today I’m going a different route with the show. I’ve been getting a lot of questions from our listeners over the last several weeks (not only about the show) but about FunnelTribes & specifically about my approach and strategy (as it relates to working with Members) in the community.
On this episode you’ll discover my approach to sales, marketing, online business and my tribe-building methods and strategies of choice. The Kimono is fully open and my methodologies exposed.
Even though Sales Control™ gives you the power to capture internet leads; schedule appointments and crush your sales calls, you’re still never going to convert 100% of your leads.
On today’s final episode in this series, I’m going to reveal the framework (called A.R.C.ing) and give you the exact scripts to use when an internet leads still says “NO” in the heart of your close.
You’ll also discover how to differentiate between sales questions and sales objections, so you can save more deals.
Remember, the purpose of the trial close is to uncover any objections before you attempt to close. Today I’ll show you the slot close, which is incredibly powerful, yet simple to use.
So, after your lead answers the trial close question, you’ll begin final closing sequence by asking them two simple questions
Unlike the trial close, however, with the slot close leads can only give you two answers. And both answers can only be a “YES”, which means that you're going to be closing the deal when you use it
You’ve gone through all the steps I’ve shown you up to this point (starting at episode #151). You’ve gone through a lot of work to get your lead to this point and to keep them engaged. That’s great, but you never want to get to the end of a perfectly-executed sales call only to blow it big time at the finish line.
This is payday! This is why I always want to make sure that me and my team are using a proven script when moving into the close. Initiating the process with the Trial Close.
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