In today’s episode we’re talking about how today’s busy consumer embraces — and expects — convenience in every part of their purchasing experience. They overwhelmingly opt for quality and price when asked what matters most while shopping. But oddly enough, nearly all have backed out of a purchase because it was inconvenient for them. Learn more at DelosInc.com/215

In today’s episode we’re talking about Google my Business, and how it is changing, and what you now need to know about and where you can update your local business listing going forward.

In today’s episode we’re talking about tailoring your message to your audience. Understanding how much your audience already knows about what you do and using the words they do to describe your offering helps your message reach the right people. When your message resonates, they are more likely to take action.

In today’s episode, we’re talking about how Google is going to require a 2 Factor Authentication to login to your Google accounts. Even if you don't use Gmail or Google Workspace for your primary email, you may have set up a Google account to claim your Google My Business listing, create a YouTube channel, a Google Analytics account or an Ad Words account. 

You need to protect yourself, and the 2-Step Verification puts an extra barrier between your business and cybercriminals who try to steal usernames and passwords to access your business data. Listen and learn more about it.

In today’s episode, we're going to be talking about how to create a plan that grows your business using the content that you create. If you struggle with finding the time to create content and knowing what content to create that will move the needle for you in terms of growing your business or helping your existing customers, you should have a listen and learn even more at https://www.delosinc.com/contenthelp.

In today’s episode we’re talking about ideas for content. We often hear from our customers that they don't know what to say, they don’t know what goes on their website, on social media, or in their email marketing. Providing relevant and useful information online gives your current and potential customers a great experience. Listen for some great ideas for your digital marketing presence.

In today’s episode, we're talking about how video is more significant to consumers than ever. But the fact is that a number of small businesses are still not using video. Video content's current popularity is due in part to the millennials and Gen Z consumers. These age groups are more connected to the internet than the older age groups and prefer to be entertained or learn new things from online videos. It is important to meet your customers where they are because most people, young and old, are beginning to rely on marketing videos from brands, and more importantly, they prefer it!

In today’s episode we’re talking about the social media platform TikTok, it’s fun for creating, sharing and discovering short videos. As a business owner, you may have yet another real opportunity here to showcase your products and services, so listen on to why TikTok maybe can do just that!

In today’s episode we’re talking about your digital marketing presence on the web, and how a mix of social media and your website build a good framework for digital marketing success. One of the challenges for businesses is determining how and where to use your limited time and resources while still maintaining visibility and communications in this online world that we live in. Listen as we share a framework we use for managing your online presence.

In today’s episode we’re talking about long-tail keywords. When we talk about Google ads and Search Engine Optimization or SEO, we tell our clients that long-tail keywords are less competitive so can be generally easier to rank for and more cost effective.

You’ll want to use long-tail keywords to get more traffic and higher profits. A small company is more likely to rank near the top in Google search for a long-tail phrase than a generic keyword, and you'll spend less money on advertising so the cost to get a new customer or client will be lower, meaning more profit for you! Listen to what they are and how it is done!