In today’s Tech News Tuesday episode we’re talking about how to increase your reach on Instagram. Like all social media platforms, Instagram uses a complex algorithm to decide which posts to show each person. If your audience is on Instagram and you want more organic reach, you may want to try the different formats within Instagram, and maximize your impact. As a business, it’s important to experiment and see what is working for you. 

In today’s episode we’re talking about your online presence and the use of stories to build trust to build relationships with customers and prospects. We think for many businesses “Tell Your Story Online” is that strategy. Your real life customers expect to find you online; make sure they know your story, so you can gain trust with them before they even contact you.

In today’s episode we’re talking about making your website accessible to all users. Did you know that 1 in 4 Americans have some type of disability? So making your website accessible to everyone will open up your products and services to more of your potential customers and can also lead to significant enhancements in the SEO of your website as well. Hear all about it!

In today’s episode we’re talking about what you tell people. We often hear that you don't know what to say, what to put on your website, social media, or in your email marketing. Providing relevant and useful information online gives your current and potential customers a great experience. Listen for some great content ideas.

Knowing your ideal client is one of the marketing foundations that leads to better results. In today’s episode we’re talking about how to best reach your ideal customer. One way of identifying who this person is is to create a Buyer Persona, or a profile of that customer. Buyer personas describe traits like age, profession, gender, income, location, desires, values, and pain points.

In today’s episode we’re talking about online shopping, and how the pandemic has quickly changed the digital transformation of retail. Lockdowns forced businesses to change and experiment with services like curbside pickup; same-day home delivery; and buy online, pick up in-store. Let’s look at what’s changed.

In today’s Tech News Tuesday episode we’re talking about using captions on your Instagram videos. It's a new "captions sticker" feature for use with Instagram Stories and Reels. It's going to make it easier for users who are hard of hearing or deaf, but it also offers a way for users to watch videos without sound, so that your message gets across to your viewers. This new Instagram feature makes creating video messages simpler and easier. Listen and learn more about it!

In today’s episode we’re talking about your website, and specifically how duplicate web content on your site affects you in search. Google algorithms will sometimes ignore duplicated content all together, or may show only one version in search results. For pages that are similar, but not exactly duplicates, search results could be divided among the pages, diluting each page’s strength in the ranking. Listen up and find out how to locate and fix those dups!

In today’s Tech News Tuesday episode we’re talking about different ways to advertise on YouTube. Like Facebook or Google Ads, targeting the right people is key, and you need to make sure that your message is relevant, and since YouTube is the second most popular search engine, it may be a good option for you to advertise your business.

Seeing and reading is believing, so in today’s episode we’re talking about creating videos for Facebook and Instagram that will “hook” people and tell a great story. Many people watch without sound, so using text overlays in your videos can optimize your engagement.