If you are on the fence about starting a podcast, you need to do it now! This episode gives you 10 reasons to take that step and start now! The link to the article I used can be found https://www.smallbizgenius.net/by-the-numbers/podcast-statistics/#gref (HERE).
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Welcome to the Talking Llama Podcast, a podcast for podcasters. Thanks for stopping by, as we discuss all things podcasting, like gear, and creative processes, even marketing and promoting your brand. If you're looking to grow, monetize or even just start your podcast, you're in the right place. Talking Llama podcast is here to help you tell your story to the world with confidence. Here's your host, Ian Roth.
Hey, how's it going everybody? This is Ian from the Talking Llama Podcasts, the founder, CEO and president of Talking Llama Media. So, doing another podcasting 101 episode today and this one is going to be 10 facts about podcasting. So the goal of this series again is to get you know, the person may be sitting there thinking of starting a podcast to give you some information, arm you with some knowledge and facts so that you can take that big step and start your journey down the road to podcasting. It is one of the craziest, yet most rewarding things I've ever done. It is so fun. It allows me to release this creativity that I have inside me, and is so awesome. Not only that I've connected to all these other great people across the country, across the world, that I never would have otherwise spoken with. So, podcasting 101, we're doing 10 facts about podcasting today.
Fact number one, 197 million Americans have heard of podcasts. So to put it another way, that is 70% of Americans are aware that podcasts exist. So compare that to 2006 where only 22% of US adults said they are familiar with podcasting, in 2020 70% or 197 million Americans have heard of podcast. So again, if you're thinking of starting a podcast, there are a lot of people out there that are listening to podcasts. Another good reason why you should start. I think instead of 10 facts about podcasting, this should really be 10 reasons why you should start your podcast.
Fact number two, 51% of Americans, again, the majority of Americans over the age of 12 have listened to podcasts. So that is 144 million podcast listeners. Podcasts are blowing up the sound waves and the media world. So again, over half of Americans have listened to podcasts. Do it now, start a podcast.
Going to fact and reason number three, 32% of Americans have listened to podcasts in the last month or once a month. So, 32%, almost a third of Americans listen to podcast once a month. That is a hell of a lot of people. I mean, if you have a business, if you have a brand or if you just have some stuff you want to say, there are people out there who want to listen to you, and if you're a business, you need to leverage this media to communicate with your audience. It's just so powerful. People can take their podcasts everywhere, you know it's on their phone, have those kind of high-speed Bluetooth, no wire, earbuds in their ears walking around, like they're the cool guy on the block. They can listen to your podcast and so many people do, so 32% of Americans are doing this once a month, I think it's time for you to start your podcast.
Moving on to number four, 67% of podcasts audiences are made up of...
