In the last episode, I covered a few small business lead generation mistakes that, if you eliminate them, you can increase sales and revenue for your company (even in a recession.) This series is a follow-up to the episode a few weeks ago where I talked about how the recession that everyone has been talking about is already here. And my goal is to show you how you don't have to participate in the recession.

These tips are things you can do to generate new customers -- even in a down economy. I mentioned last week that Mark Cuban once said, "Sales fixes everything." As long as you keep revenue coming into your company, you can survive the recession and be stronger -- and more profitable as the economy recovers.

This week, I'm going to continue the topic of a few big lead-generation mistakes that small business owners make. I'll also give you tips to keep from making these huge lead generation (revenue generation) mistakes. Then, in part three, next week, I'll give you a few of the easiest and most effective ways to generate new customers.