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Title: Business for Punks
Subtitle: Break All the Rules - the Brewdog Way
Author: James Watt
Narrator: James Watt, Kaleo Griffith
Format: Unabridged
Length: 5 hrs and 10 mins
Language: English
Release date: 02-23-16
Publisher: Penguin Audio
Ratings: 4.5 of 5 out of 72 votes
Genres: Business, Leadership
Publisher's Summary:
Businesses fail. Businesses die.
Businesses fade into oblivion.
Revolutions never die.
So start a revolution, not a business.
After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn't have a business plan, just a mission to revolutionize beer drinking and make other people as passionate about craft beer as they are.
Within a few years, BrewDog became one of the world's best-known craft breweries and fastest-growing beverage brands, famous for beers, bars, and crowdfunding. They've not only rewritten the record books - they've inadvertently forged a whole new approach to business.
Business for Punks bottles the essence of James' methods in an accessible, honest manifesto. Among his mantras:
Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It's an anarchic, indispensable guide to thriving on your own terms.
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