In this episode, Maria Franzoni welcomes Niall Ratcliffe, co-founder of the story-driven marketing agency Noticed, to share proven strategies for speakers to get noticed on LinkedIn. Niall explains why LinkedIn is essential for reaching key decision-makers and reveals how consistent storytelling can set speakers apart. They cover practical tips for crafting content that keeps you top of mind, using lead magnets to convert followers into clients, and building genuine authority through your unique experiences. If you're looking to attract more bookings and grow your speaking business, this episode is packed with actionable advice on mastering LinkedIn.