By Grant Baldwin
Want to learn how to get booked and paid to speak — consistently? The Speaker Lab podcast features business tactics, speaking tips, and insider strategies from Grant Baldwin, The Speaker Lab c
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The podcast currently has 562 episodes available.
“You just have to trust that it will work out if you do the right thing. Surround yourself with great people.”
There’s no easy days when you’re an entrepreneur, but figuring out how you can divide and conquer for your business is really important. This week, Jay Papasan joins us to talk about how delegation is a powerful tool that frees you up to do what only you can do best.
Jay walks through what it looks like to have a core focus and motivation for your speaking business and how that can help you take your speaking career to the next level. There are a ton of practical tips in this episode on a wide range of topics, including how to juggle all of the responsibilities of running a business, how to grow personally and professionally, how to consistently deliver value for your audience, and so much more.
You’ll learn:
“We want to be thought-leaders”
Episode Resources:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
"You have to think of it from a relational standpoint, first and foremost, before anything else. And just understand, sometimes things happen, but I never want a client to be upset about paying me. I always want them to pay me and think, man, we got way more than we paid."
We talk a lot about the benefits of being a professional speaker, but there are always challenges in any business! This week, Jake Thompson is back on the show to talk about what to do when things don't go the way you planned.
Jake is breaking down how to handle things like travel issues, contract disputes, event delays, organizers who won't commit, and more — all pulled from his personal experiences in his speaking business over the past few years.
If you want to be a successful speaker in the long run, don't miss this episode!
You'll learn:
"When you're amazing on stage and amazing offstage, it puts you in a completely different bracket."
Episode Resources:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
One of the coolest parts of TSL is watching our coaches work 1:1 with students and helping them find the clarity and confidence they need to take their speaking businesses to the next level. And today, you’re going to get to see that process in action.
We're back with another live coaching episode with Erick Rheam! This week, Erick is helping two TSL students, Josie Ann Lee and Kenny Barnwell, work through real problems they're facing in their speaking businesses.
Josie Ann is trying to introduce a new idea through her talk to event organizers — but she's not sure how to sell an idea no one is familiar with. Kenny has established himself as the expert in his niche, and now he's ready to take things to the next level by scaling his business through workshops.
During this episode, you'll learn:
Episode Resources:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
"Every time we make a decision, it is the conclusion of a story that we have built in our minds unconsciously about why that decision does or doesn't make sense."
One of the most rewarding parts of being a professional speaker is the feeling of making a difference — the idea that the message you have to share can create real change with your audience. But how do you actually make that happen?
Tamsen Webster knows a thing or two about creating an effective message. As the Idea Strategist one of only nine legacy-level TEDx events in the world who has worked for organizations like Harvard Medical School, Fidelity Investments, and Klaviyo, Tamsen has decades of experience in helping speakers develop their message.
This week, Tamsen is here to break down how aligning your message with the audience's existing beliefs and desires is the most effective way to create lasting change. If you're ready to make an impact from the stage, this is an episode you can't afford to miss!
You'll learn:
"Lots of people like to quote Maya Angelou — 'They're going to remember how you made them feel.' But wouldn't it be even better if they also remembered what you said in addition to what you made them feel?"
Episode Resources:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
"I think often we confuse strategy with activity, and we can get stuck in this kind of flywheel of just like, well, I feel busy, I look busy. I did a lot of things today, but what did I actually accomplish?"
If you really want to build a successful speaking business, you have to follow the right processes — and be consistent in doing the little things well. Everyone wants to book more paid speaking gigs, but what are the simple, practical things that most speakers miss?
Dan Irvin knows a thing or two about building processes to scale your speaking business — in just a few years, he's gone from a full time corporate job to 60 paid gigs in 2023. This week, he's sitting down with Grant to share 7 strategies you can use right now in your speaking business to get more gigs.
No matter where you are as a speaker or how many gigs you've booked, you'll get something out of this episode to help you move to the next level.
"Find what can you do each and every day consistently, even if it's just one tiny little step that you can do every day versus these massive kind of leaps that I think people oftentimes want to create."
Looking for the highlights?
Episode Resources:
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"You can get rid of that limiting belief that you have to have a talk fully ready before you sell it."
One of the hardest things for new and aspiring speakers is putting together a compelling talk. It's hard to move forward until you feel like everything is perfect — but what if you could sell your talk before it even exists?
Your best marketing is a great talk — but you don't necessarily need to have that talk fully developed before you pitch it to event organizers.
This week, Erick Rheam is back to break down the four main reasons developing your talk first can actually be problematic, along with advice on how to test the market, why prospecting is a superpower for successful speakers, and much, much more!
If you're feeling stuck or you're not sure how to get things rolling as a new or aspiring speaker, this is the episode for you.
"When you're on the phone with an event planner and you're discussing what their needs are, if you're too rigid and you have this talk already developed, and you've got too much time invested in it and too much energy, it's harder to adjust and a little demotivating if you spent all this time building something that the event planner doesn't exactly want."
Looking for the highlights?
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"Two things have to be true: one, you have to offer enough value so that they're paying attention. And two, you've got to communicate that value in a believable way, either through a third party or somebody they trust or you directly."
It might be cliché, but it's still true: speaking is a relationships business. If you want to be a successful speaker, you have to invest in building relationships every single day — with event planners, with industry leaders, and with other speakers.
This week, Grant is sitting down with Mo Bunnell to talk about how to overcome some of the most common obstacles that speakers face in making connections — being "too busy," fearing rejection, and more.
Mo recently wrote a book called Give to Grow about how to invest in relationships to build your business and your career, and he has a lot of practical advice that will help you get out of your comfort zone and start building relationships like a pro.
If you're struggling to get traction in your speaking business and you're looking for a spark to get things going, this might be the episode you need to hear!
"I'll be really bold on this. If somebody is thinking 'I'm too busy to do the next piece of work,' that is a massive excuse and you just need to flush it."
Looking for the highlights?
Episode Resources:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week, we’re giving you a behind-the-scenes look at what coaching can do for speakers.
Erick Rheam is hosting live coaching sessions this week! These sessions feature TSL students and real problems that speakers face in their businesses.
This episode features Molly Kennedy and Theresa Skaar. Molly focuses on shifting her demographics and finding new income sources, while Theresa focuses on overcoming impostor syndrome and selling herself with confidence.
A few of their quotes that you might relate to:
“I just turned 50 this summer, and I feel like, personally, I'm kind of evolving and growing. I feel like my reach can expand beyond education, although I love teachers. Again, it's kind of an easy space for me, but I also feel like I want to challenge myself to have a broader reach as well." - Molly Kennedy
"I don't know if it feels audacious if it feels like so many people position themselves as an expert. And I'm like, you know, I don't know." - Theresa Skaar
Want to skim the session?
Episode Resources:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
“The key to any industry is not focusing or trying to sell to 98% of your market. You're only trying to sell to that very top percentage of people."
If you're a speaker looking to scale your business and add new streams of revenue, you might want to consider launching a high ticket offer. This week, Grant sat down with Bryan Harris to chat about the value a high-ticket offering can bring to your business, how to get started, and some tips on developing these offerings in your own business.
Thinking about what’s next for your business? A high-ticket offering just might be for you!
“Our mission is to make it almost impossible to fail at getting customers."
In this episode, they also cover:
Episode Resources:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
"If you've got a working keynote that has structure that you've been honing for a while, you probably have the bones of a book." - Liz Morrow
"If you are someone who is highly entrepreneurial and you feel like you really value having a lot of creative control over the end product and you don't mind doing the hard, you know, kind of manual work of putting all of those systems in place and really championing your book yourself, then self publishing could be a great choice for you." - Ariel Curry
This week, Liz Morrow and Ariel Curry joined Grant to talk about the process of book writing for speakers. If you've ever thought about writing a book, this is the episode for you! Liz and Ariel have been at it as writers and editors for years, so they bring first-hand knowledge to the conversation about the process of writing and selling a book.
In this episode, Grant, Liz, and Ariel cover:
"And these are people who have multimillion dollar businesses. They have 4 million Instagram followers. They've got multiple six figures of email subscribers. I mean, these are people who think would have all the justification in the world that they have something worth sharing, and they still worry, am I good enough?" - Liz Morrow
"The quality of the idea matters because people want something that is surprising. People want something that is new, and it's really hard to define." - Ariel Curry
Episode Resources:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The podcast currently has 562 episodes available.
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