The Speaker Lab Podcast

The Speaker Lab Podcast

By The Speaker Lab

Want to learn how to get booked and paid to speak — consistently? The Speaker Lab podcast features business tactics, speaking tips, and insider strategies from TSL CEO Dan Irvin, The Speaker L

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Best of The Speaker Lab Podcast

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  1. Number 1: Finding the Audience That Actually Needs Your Message with Robin Blair

    “You can't get through it if it's not real.” Welcome back to The Speaker Lab Podcast! In this alumni speaker connection episode, Dan sits down with Robin Blair — an ordained minister, award-winning speaker, singer, and media producer who spent decades inside network television and radio before walking away from it all to pursue ministry and professional speaking. Robin's career arc reads like a Hollywood pitch: TV shopping host on network television, then a key player in the first children's radio network to go national, then co-founder of a children's television production company. She and her team created a live-action, puppet, and music children's show, made four pilots, and sold the show to Animal Planet. But at the New York City Toy Fair in the 1990s, she watched an executive preview a show being imported from the UK and announce to the room that one-year-olds were now advertising targets. That moment gutted her. Shortly after, discouraged with the direction of the industry, she answered a call to ministry and headed to seminary — all the way through to a doctorate. After a couple of decades preaching from the pulpit, Robin has stepped back from congregational ministry to build a professional speaking business. Her body of work, Digital Discipleship Matters, takes a faith orientation to the digital culture we all live in — helping families discern media rather than making an enemy of it. And she's working through a mindset shift that will sound familiar to a lot of speakers: moving from speaking for little or nothing to truly valuing the expertise she brings. You'll learn:How Robin's decades inside network TV, radio, and children's media became her strongest speaking credentialWhy your past career detours are qualifications, not wasted timeWhat “digital discipleship” means and how Robin carved out a speaking niche from itThe mindset shift from speaking for free (or nearly free) to getting paid what your message is worthWhy Robin created a family discernment tool as the key to unlocking hesitant audiencesDan's advice on finding the smaller group who desperately need your message instead of trying to reach everyoneWhy slow, relational trust-building beats aggressive outreach — especially when you're just startingHow to handle silence after a pitch (hint: it's normal, even when it stings)Robin's approach to treating the internet as a mission field for her messageThe difference between having something important to say and assuming everyone wants to hear itAnd much, much more! “What I'm bringing has value to people for their lives and for generations of their lives. And it's perfectly okay to receive compensation for that.” Are you sitting on years of hard-won expertise — but still struggling to turn it into a speaking business that actually pays? Take the free Speaker Business Assessment and find out exactly where you stand. Episode Resources:Speaker Business AssessmentRobin BlairMySpeakerFeeApple PodcastsSpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    26min
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  2. Number 2: How to Build the Speaking Business You Actually Want with Carlos Hidalgo

    "And I realized I had bought into someone else's definition of what success looked like and even career path. And I find that so many people do that. And so we're living a life that someone else designed for us. And my whole thing is just determine what's important to you and then find a career that enables you to do that." Welcome back to The Speaker Lab Podcast! In this Alumni Spotlight, Dan pulls up a chair with Carlos Hidalgo — keynote speaker, executive advisor, and author — who spent years building and running the company he co-founded before walking away to design a life and career on his own terms. That decision opened doors. Fellow executives started calling to ask how he did it — because they were miserable. Carlos built an advisory practice, wrote a book, and started gaining traction as a speaker. Then, right after joining The Speaker Lab, he suffered a stroke. A brain bleed with a 50% mortality rate. Seven days in a hospital bed. About eight weeks derailed. He came back, caught up, and graduated from the program in April. The experience sharpened everything: his message, his sense of urgency, and his willingness to do the daily work most speakers skip. In this conversation, Carlos breaks down the exact moves he's making to build his pipeline — from the digital audit that revealed he was positioning himself three different ways on his own website, to the warm network strategy that turned 100 messages into real conversations and real opportunities. He talks about his "power hour" habit, why he held his fee when a past client pushed back on price, and what it actually looks like to grind through the messy middle of building a speaking business. The stage, as Carlos puts it, is the cherry on top. Whether you're just getting started, rebuilding after a setback, or deep in the daily grind wondering if any of it is going somewhere — this one will remind you that the work compounds. You'll learn: Why Carlos walked away from the company he co-founded — and what fellow executives kept asking him afterward How he and his wife use a "mental whiteboard" to pressure-test big life decisions (and how that landed them in the Adirondacks) What happened when a stroke hit right after he started with The Speaker Lab — and how he caught up and graduated that April What TSL's digital audit uncovered about his website and positioning, and how he fixed it in about a week The warm network move: how he turned roughly 700 real LinkedIn relationships into speaking opportunities with 100 targeted messages His "power hour" — one daily hour of cold outreach and follow-ups, tracked and consistent Why a seventh follow-up finally landed a response and what that tells you about persistence and pipeline How he stays "always ready" with his messaging locked, full-day availability built into his fee, and a referral-first mindset when he's not the right fit Why he held his fee when a previous client passed on two events over cost — and the long-game math behind that decision The one-small-change-per-day approach to redesigning your career without blowing everything up And much, much more! "So I just started to call that list and I didn't go out and say, do you have any opportunities? What I said was, here's what I'm doing and I'm building this. Here's my message. Here's who I work with. If you know of anybody who wants or needs a speaker, I would love an introduction. And if there's any way I can help you, please let me know." Are you building your speaking business around your own definition of success — or someone else's? Take the free Speaker Business Assessment and find out where you actually stand. Episode Resources: Speaker Business Assessment Carlos Hidalgo MySpeakerFee Apple Podcasts Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    34min
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  3. Number 3: How to Get Booked When You Don't Have a Track Record with Bill Englehaupt

    “Constancy of purpose says we're in, we're locked, we're going until we get to a point where we have sufficient data or an understanding of what we're doing that we need to make a change.” Welcome back to The Speaker Lab Podcast! In this episode, Dan sits down with TSL alumnus Bill Englehaupt — founder of Auditology and a 30-plus-year veteran of financial services audit. Bill works with CPA firms and Fortune 500 internal audit teams to root out what he calls “the hidden factory”: the invisible, below-the-line work that quietly eats organizations alive. Bill's speaking business had been dormant for months. Then he submitted a proposal for a national conference in Las Vegas, got the nod, and walked into a breakout room with more than 200 people — his first talk back after a long dry spell. He's also an author twice over: his first book, Managing the Hell Out of Your Audit, became the springboard for Auditology, and his brand-new second book, The Productive Auditor, just hit Amazon. He didn't wait for anyone to hand him credibility. He stacked proof: one book, one webinar, one talk at a time. Whether you're trying to crack the chicken-and-egg problem of getting booked without a track record, wondering if writing a book is worth the time, or just trying to stay consistent when outreach feels like shouting into the void, this conversation is packed with real-world tactics from someone building it right now. You'll learn:What “the hidden factory” is and how Bill turned a 30-plus-year audit career into a speaking nicheHow he landed a 200-person breakout session at a national conference after months of his business being dormantWhy writing a book gave him “a platform to stand on” — and why you don't actually need one to get startedThe chicken-and-egg problem: what to do when event applications ask for experience you don't have yetHow webinars for continuing-education content providers became his lower-barrier proof engineHow to turn one strong talk into a demo reelDan's five-week contact strategy and why most responses come from email three, not email oneWhy Bill calls the book “an avoidance activity” — and how to catch yourself dodging the real workW. Edwards Deming's concept of “constancy of purpose” and what it means for speakers chasing shiny objectsThe 30-day win Bill is actually chasing — human-to-human contact, before any bookingAnd much, much more! “Well, for a speaker, it's just stick to your plan, right? I think that's the one main thing. You know, if you've got your power hour, get your power hour going. If you're, you know, having trouble getting your follow-ups going, stick to the plan.” Ready to stop guessing and start building your own proof-stacking plan? Take the free Speaker Business Assessment and find out exactly where you stand. Episode Resources:Speaker Business AssessmentBill EnglehauptMySpeakerFeeApple PodcastsSpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    34min
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  4. Number 4: The No's Don't Get a Vote with Marcus Dove

    "And so I'm sending out the emails, I'm doing the work, I'm following the process, and I'm not really getting any responses. And so by the end of the day, I'm like, well, am I doing this right? Or, you know, imposter syndrome kind of sets in, you know, am I really built for this?" Welcome back to The Speaker Lab Podcast! In this Alumni Spotlight, Dan Irvin sits down with Marcus Dove — a performance mindset coach based in Tulsa who helps coaches and programs turn talented athletes into consistent performers under pressure. Marcus played basketball for 30 years, earned Big 12 Defensive Player of the Year two years in a row at Oklahoma State, then spent 16 years playing professionally overseas across six countries. He knows what it takes to perform when it counts. Now he's building a speaking business around that expertise — and in this episode, he's just signed his first paid gig. Here's what makes this conversation worth your time: Marcus did not have some easy path to that first booking. He was doing the work. Sending the cold emails. Following the process. And hearing nothing back. By the end of the day he'd be down on himself, questioning whether he was built for this at all. Then his TSL coach Corinne made one suggestion — stop reaching out to coaches, start reaching out to athletic directors. Two days later, an athletic director responded. Five to seven days after that, the gig was locked in. Marcus also walks through the tools that made the difference day to day: the CRM that replaced running outreach off memory (he calls it a lifesaver), the speaking agreement negotiation that nearly sent him spiraling when the buyer countered, and his game film method — recording himself giving the speech 30 to 40 times at home and watching it back, the way an athlete watches tape. Whether you're in the stretch where nothing is coming back and imposter syndrome is creeping in, or you're past the first booking and trying to figure out how to actually prepare for the stage, this is a conversation with someone standing exactly where a lot of listeners are standing right now. You'll learn: How one pivot in Marcus's outreach strategy — from coaches to athletic directors — booked his first paid gig in under a week What the stretch of silence and non-responses actually felt like day to day, and how imposter syndrome set in Why Corinne's suggestion worked so fast, and what Marcus wants every student in the program to hear about it How switching from memory-based outreach to a CRM gave him a clear plan every morning for his power hour The moment a buyer countered his speaking proposal — why he thought the deal was dead, and why it closed within 24 hours His game film method: recording himself giving the speech 30 to 40 times at home and watching the playback to find what to add and cut Why he does a couple of free gigs at local high schools before a paid stage How comparison hit hardest in group sessions — seeing other students further along with their websites already built The reframe that got him past it: everyone's on their own journey, and their progress is information, not a verdict Why a mindset speaker has to practice what he preaches — and Dan's point that what we speak on is often the medicine we need His pre-stage nervous voice, what it says, and the counter-script he runs against it His answer to "a no from a client really means…" — and why reframing it as "not right now" changes how you carry the rejection And much, much more! "Growth comes in uncomfortability, right? If you don't step outside your comfort zone, if you don't step outside your norm, growth doesn't happen. And so try to do something different. Try to push yourself to a limit you haven't been pushed to." Stuck in the stretch where you're doing the work but nothing is coming back? Take the free Speaker Business Assessment at thespeakerlab.com/SBA and find out exactly where you are in your speaking journey and what to do next. Episode Resources: Speaker Business Assessment Marcus Dove MySpeakerFee Apple Podcasts Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    29min
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  5. Number 5: Value Over Volume: Why the Best Speakers Lead by Giving with Michael Hidalgo

    "When you're late, you tell people you don't care. I didn't agree with it at the moment. But then I started really just disciplining myself. And it is hard work for me every single day to be early." Welcome back to The Speaker Lab Podcast! In this Alumni Spotlight episode, host Dan Irvin brings on Michael Hidalgo — a keynote speaker who helps teams actually talk to each other. His core idea is deceptively simple: words are vehicles, and what the receiver unpacks may not be what you loaded them up with. But what makes this episode fire is the business side of Michael's story — and the habits that are fueling a serious run right now. Start with the headline: Michael just landed his highest-paid gig yet off a single email. Except it wasn't really a single email. He did the homework — researched the organization, understood the need, sent a tailored pitch — and then heard nothing for two months. Instead of chasing with "did you get my email?", he followed up twice by adding value: an article relevant to their challenge, a lesson he learned from a client. Seventy-three days later, the planner wrote back with four words: "Are you still available?" Booked on the spot — and now they want his consulting, too. Then there's the keynote that produced six hot leads. Michael put a Calendly QR code on his final slide with a $50-value team assessment offer. By the time he walked off stage, four CEOs had already booked calls. He stayed for dinner with another contact who introduced him to two more executives. Two proposals went out that week. And every one of those consulting opportunities came from the speaking — the keynote was the tip of the spear. Whether you're figuring out how to follow up without being annoying or wondering what separates speakers who get rebooked from speakers who get forgotten, this one is a masterclass in the business behind the business! You'll learn:Why Michael's biggest booking came 73 days after his initial pitch — and what he did in the silence that made it happenHow to follow up with event planners by adding value instead of asking "did you get my email?"The QR code + free assessment strategy that generated six hot leads from a single keynoteWhy speaking is the tip of the spear for consulting revenue — and how to build that pipeline from stageWhat "be fun and easy to work with" actually looks like in practice (hint: show up early and set up chairs)The pre-talk ritual Michael never skips: handwriting an abbreviated outline, connecting with the tech team, checking in with the planner, and glide-handing the roomHow to pivot mid-call when an event planner says "this isn't what we want" — without getting defensive or losing the gigWhy the two magic phrases "tell me more about that" and "help me understand" buy you time and keep conversations aliveThe difference between value addition and value extraction — and why givers get rememberedWhy the gig is actually won before you ever send the first emailAnd much, much more! "How can I leave someone with something that is going to make them either personally or professionally better? How can I give something to them? I promise you that will pay dividends." Give more than you take? That's the whole business plan. Grab a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA and build a system that turns generosity into bookings. Episode Resources:Get Your 15 Minute Speaker Business AssessmentMichael Hidalgo's WebsiteCalculate Your Speaking Fee Subscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    36min
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