"All those little intangibles that are so nuanced, the great storytellers can put themselves physically and emotionally back in the story and bring you with them, and then somehow bring it back to you.” 

If you’ve ever felt like your life isn’t interesting enough for the stage, Katie Quesada is here to change your mind. On this episode of The Speaker Lab, Katie and Grant Baldwin unpack what really makes stories memorable. Instead of rehashing a list of personal events, Katie encourages speakers to choose moments that spark connection. For example, she doesn’t just share about living in an RV; she asks audiences, “Have you ever craved simplicity?” Suddenly, everyone relates.

Her simple storytelling framework uses the Three Cs:

• Context: Set the scene, but skip the extra details. Give just enough info so listeners can picture what’s happening.
• Conflict: Don’t shy away from what was hard or scary. This is where real connection happens.
• Conclusion: Don’t just wrap up with your own win. End on shared values, so the audience sees themselves in the story.

Katie’s practical advice is to test stories at dinner parties, coffee shops, or wherever you chat with friends. Notice what gets a reaction, and refine as you go. She recommends keeping a running note of story ideas and even using AI tools like ChatGPT to help organize and edit your thoughts. And when it comes to humor, focus on levity. You don’t need punchlines; just offer moments for your audience to breathe and relate. You don’t need a dramatic life event. Look for everyday moments that mean something, keep your stories concise, and always connect back to your listener!

You’ll learn:

• Creating shared meaning with the audience
• Differences between personal stories, borrowed anecdotes, and historical narratives
• Cutting unnecessary details from your speaking
• Balancing struggles with authenticity
• Moving from moments to meaning
• Emotional resonance as the driver of behavioral change
• Practicing energy, expressiveness, and nuanced delivery
• And much, much more!

“Authenticity is going to be what cuts the noise of becoming a stereotype, especially in the speaking space.”

Episode Resources

• Katie’s Website
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• Subscribe on Apple Podcasts
• Subscribe on Spotify

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