Get Off the Dental Treadmill Podcast: Great Dentistry by Dentists Who Lead

The purpose of marketing is to build relationships and trust within a community. Social Media, whether you like it or not, is a highly efficient, and under priced way to develop the relationships that will fuel your practice in the middle and long term. In this episode we dive into it with Rita Zamora to really get it all sorted out!

Do you want to build a great practice that runs well and makes money when you are not there?

These twelve tools will rehumanize your workplace and give everyone their brain back, when you didn’t even realize their brains had been taken away from them. Building these twelve tools into the way you develop your team is crucial to you getting off the treadmill, and even more important for them to experience Making Meaning, not just money.

Today on the podcast we dive into the in's and out's of Empathy, Social Awareness, and Self Regulation. Have you thought about how you behave, and how that influences your staff, and thus your patients? Having a good understanding of how all this works is essential to the long term success of your practice.

All practices must pay attention to the Seven Business Elements of Any Practice in order to be successful. Most of us are really good at a few of the seven and unwittingly ignore the other three to four. Small businesses are especially vulnerable to this because the owner relies on her personal strengths and doesn't understand that, until all seven elements are addressed, managed, and contributing to the practice, it will always struggle in some way.

Do you want to have your cake and eat it to? Dr. Miller has some suggestions on how you can do that. Rethinking every process in your practice to incrementally make steps towards your goals. Increasing systematization to increase production and decrease stress.

Dr. Lance Miller attended dental school at the University of North Carolina and completed a residency at Saint Louis University, graduating with a M.S. degree and specialty certificate in Orthodontics.

The Fuzzy Metrics, how happy are your patients? I spoke to one dentist who had 25 new clients every months for 20 years, and at that 20 year mark he ran out of clients. Why did this happen? Well, he saw everyone in town, and no one wanted to come back to him.

So, what is a way to actually measure what is going on within your client base? What can we look at to really gauge how happy our client base is, and how can we up the happiness level?

Almost no practices fail. Something worse generally happens, the practice owner gets tired. They get tired because they have succumbed to the Tyranny of the Urgent, the daily grind, instead of creating their own business rules by focusing on the Priority of the Important.

We have been talking about how to build your team, and it all starts with the ad that you put out. When you are looking to hire, how do you design the ad? Are you trying to make certain people run away from you, and other run to you? Dr. Paul Etchison is here to help explain why this is such an important step. Beyond that, which is more important, skills or attitude fit? Are you actually hiring based on what you say is most important to you? This and more on today's episode!

DDM Teams don’t need a manager, who tells them what to do. They need a leader who can cast vision, encourage and support, but who most importantly allows and REQUIRES that decisions be made locally where they have to be carried out. If you are going to rehumanize your practice and give everybody their brain back, it starts with localized decision-making by DDM Teams, not in a vacuum, but also not made by the dentist or office manager who then just tells people what to do.

Dr. Howard Farran and I do a deep dive into what it means to build a team. So many dentists are holding themselves back by refusing to believe that those around them have a brain. You CAN, and MUST delegate, and to feel comfortable doing this, you need to do a couple of things. First, you must fill your office with those that you believe can think for themselves, and push your practice forward. Second, you must actually give them autonomy to do so.