GET PATIENTS Radio with Andrew James

Let’s talk about new patient flow.

Leads are like oxygen for your practice.

and advertising should be considered part of your overhead.

Getting consistent new patient leads allows you to pay your bills, grow your practice, and ultimately serve more people.

Here are 3 ways you can generate new Chiropractic patients.

Number 1: Webchat

How to use testimonial videos to attract new Chiropractic patients that move forward with treatment

Hey, Andrew James here. Hope you’re doing well today.

How many patient testimonial videos do you have?

Do you have at least 1 testimonial video for each condition you treat?

Here’s how to get at least 3 patient testimonials this week for your future marketing.

First, ask a patient who’s in acute treatment or moving into a wellness plan to do a quick interview.

Sit down with them on the adjustment table, and do a selfie-style video interview.

Second, ask them these 4 questions:

Third, upload this video to 3 places: Facebook, your website, and Youtube.

So hopefully this works for you, and you’re able to go out and get some great testimonial videos from your patients.

And if we work together, we’ll have some really effective content to use in running ads to your local area.

Here’s the most common complaint I hear from Chiropractors when I get on a demo with them: “I hired a marketer, but I didn’t see a lot of new patients and we ended up wasting money.”

Are you running a “New Patient Special”, but it seems to attract only people looking for a deal?

An offer like this is a great way to increase new patient flow by getting your name out there in your community, but it can also fill up your day with low paying patients who just want that first adjustment.

Here are 3 steps you can take this week to easily convert more of these new patients into long term care plans.

1. A “What to expect” video after they opt in to the New Patient Special.

If you’re running a discounted first visit as an offer, it’s important to shift the focus of the offer away from the price, and towards the patient’s ideal outcome.

The best way to do this is by creating a connection between you the Chiropractor, the patient, and the practice.

You can send this video out via email to new patients who opt in, and also add it to the confirmation page after they book their appointment.

Introduce yourself in the video, share why you became a Chiropractor, and a little about what they can expect in their first visit, and why it’ll be a different experience than anything else they’ve tried.

2. “Stack the value” of that first visit.

The problem with a New Patient Special is that sometimes people think what they’re getting is only worth $29.

If you’re offering new patients an exam, x-rays, a 30-minute consultation and a doctor’s report of findings, be sure to explain the value of each of these.

If someone were to book a consultation with you, how much would you price an hour or half-hour of your time?

Now the “$29 New Patient Special” is clearly worth a whole lot more than $29.

3. Educate the patient on the transition from acute treatment to a weekly or monthly care plan.

With any business, it’s easier and cheaper to retain an existing customer, than it is to acquire a new customer.

With chiropractic, what is the lifetime value of a single patient?

The average person doesn’t really understand the benefits of regular chiropractic care, and it’s sometimes difficult to explain to a patient why they should keep coming in when they start to feel better.

Each time they come in, discuss their treatment plan and the goals they shared with you during their initial consultation, and how this care plan is going to allow them to achieve their goals.

During consultations with new patients, do they have objections about chiropractic, like the cost of the care plan you explain, or about their misconceptions of chiropractic care in general?

Here’s a great way to pre-conquer those objections before the patient even shows up for their first appointment.

Dear Chiropractor,

You’ve been LIED to…

All this time we’ve been brought up to think that the “proven” way to get new patients is the ONLY way to do it…

By “PROVEN” I mean…

✘ Begging existing patients for referrals

✘ Hiring inexperienced marketing agencies

✘ Running FB Ads

But if you’re like me, you’ve probably thought…

“There HAS to be a better way to do this!”

Well, I’m investing my own $$$ to let you know that YOU’RE RIGHT

Chiropractors: Want 21 pre-paid patients in the door in 60 days or less guaranteed?

Tap below to watch a 6 ½ minute case study on my website:

https://www.getpatientsnow.com/guaranteed

This is a complaint I often hear with the docs I talk with: “It’s getting harder to get new patients through word of mouth.”

Word of mouth and referrals are great, because they can bring in high quality patients who are ready and willing to pay for care, but it’s hard to control how many of these referrals you get.

And you can’t grow your business by relying on things that are out of your control.

Doing Groupons, health fairs, and marketing after hours takes a lot of time, and often gets little to no results.

There are two shifts you can make with marketing your practice, so you can start filling your schedule with patient appointments.

Listen to today's episode, and then visit my website to watch that free case study:

https://www.getpatientsnow.com/guaranteed

Whenever you’re ready, here are two ways I can help:

1. Watch this case study on our BRAND NEW Hybrid System that Guarantees 21 Pre-Paid Patients Through Your Door In 60 Days: https://www.getpatientsnow.com/guaranteed

2. Book a free 15-minute call with me to claim your area: https://www.getpatientsnow.com/application

Are you struggling to communicate your message with the market? Maybe you need to fix this one thing.