Content is king. And video content is... an EMPEROR!

It was hight time myself and Kate @balancing_teachers collaborated so I invited her to talk about a highly relevant subject to online teachers trying to develop their business using social media - video content.

Kate is an online Teacher Mentor and a teacher who runs her own language business and has had great results from posting regular and valuable video content. She also shares her knowledge and expertise with others regularly. We're both very aligned in our approach to helping teachers develop business mindset and skills so this chat was a pure pleasure!

Our chat revolved around Kate's long journey on Instagram, what her first and biggest mistakes were and most importantly video mistakes that people still make on reels, stories and other types of content. 

Give it a listen to find out how to maximise your own use of video on social media. Link in bio!

And if you listen till the end, you'll know that our collab doesn't end here. 😁😁😁 We're running a super cool event called 'The ultimate video content booster for online teachers' on the 1/07 at 7:30 UK time/8:30 CET! You don't wanna miss it! All the info and ink to sign up in our bios!
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So you've decided to niche down, yay! You have your specialty, you can charge more and work with your specific people helping them improve. Seems like a dream, right?

I feel like this episode has been long overdue! I recently received a message from one of you about how she is aware that many students enrolled in multiple English teaching programs (hers included) and shared how much they paid. And the prices were shockingly low. Even the students were shocked!

I've been inspired to record this episode by one of you who asked me how to set boundaries and look after your mental health when teaching/running a teaching business. I feel that we don't talk enough about this enough. mental health is still a taboo and setting boundaries is still a problem for a lot of people (especially for women I dare say).

So, here's something new! I've crowd-sourced this episode because I thought that'be really useful for you and give you some concrete answers to some most common questions.

You know that I'm the biggest ambassador of positivity and positive thinking BUT! I've felt that certain things need to be said!

So you're an English teacher and you're on Instagram. You started posting educational content, maybe some reels and carousel posts. You share value in hope of people noticing you and signing up for your classes or products.

If you're a teacher you may feel quite intimidated by selling. At the end of the day it's a skills people often study for years so no wonder! Sales may feel alien and the idea of asking people for money may get uncomfortable and even make you doubt yourself and whether you're even good enough to run a business if you can't sell. 

 If you're a teacher you may feel quite intimidated by selling. At the end of the day it's a skills people often study for years so no wonder! Sales may feel alien and the idea of asking people for money may get uncomfortable and even make you doubt yourself and whether you're even good enough to run a business if you can't sell. 

I know because I've been there. Marketing and sales are hard. But here I am to help because if I've figured it out, you can too!

This episode will give you a great intro to selling with confidence and all you need to know so that sales don't feel salesy but like serving. Spoiler alert: selling is serving! If you have a fabulous teaching offer, that is. 

Give it a listen and let me know your thoughts around selling. 

#teflteacher #eslteachers #eslteacher #celtaspirit #teflondon #eslstudents #englishonlineteaching #angielskidlakazdego #inglesparaviagem #anglaisfacile #anglictinaonline #studyenglishonline #improveenglish #teflpodcast #advancedenglish #businessenglishskills #businessenglish #neurolanguagecoaching #languagecoach #englishtutoring #elt #teacherpreneurtribe #teacherpreneur #englishonlinelearning trenerjezykaangielskiego #ingilizcekurs #englishforprofessionals #englishhacks #eslpodcasts

In this absolute GEM of an episode, I talked to Bistra, who has been her own boss for a year now - I decided to invite her onto my podcast after seeing her post on Instagram and thought - MORE PEOPLE SHOULD HEAR IT FROM ANOTHER TEACHER!