Whether your media budget is big or small, it’s always worthwhile to review how efficiently your campaigns are spending media dollars.

For vetted tips on how to spend more effectively, we turn to Centro’s expert, Laura Perritte. As National VP of Client and Media Services, Laura is a pro when it comes to maximizing client investments and pushing working media to the max.

Listen in, as she dishes on how to get scrappy by using data sources, personalizing creative messaging, developing custom audiences, considering geography, executing across social channels, and more! Don’t miss out on these tips from the field—with so many media options to choose from, assessing whether you’re getting the best bang for your buck is now more important than ever.