Check it out on Itunes | StitcherThis week on this new episode of Get to the Contest Small Business Podcast, we are glad to have Michelle Aitken, Senior Associate with Aubrey Brown Lawyers. We talked about the importance of a shareholders’ agreement and more. Here are a few takeaways from my chat with Michelle. Spend the money to get the agreement done up front. Businesses with multiple shareholders will be wise to invest on drafting an agreement upfront, while the business is just ...

Check it out on Itunes | StitcherThis week we talk to Perry Henderson, CEO and founder of Missing Links Social Media, where we discuss Facebook advertising, the importance of targeted content, and so much more. Here are some of the key learning from this episode:Learn to target and track your social media advertising activities.There are a number of tools that you can purchase and download to help you track your social media activities. This is very important because through this practice, yo...

Check it out on Itunes | StitcherDo you want to know your Personal Brand? This week, we talked to Cass and Shanks of Urban Wonder to discuss personal branding and how it can help our businesses. Listen to the episode and check out the key takeaways from this episode:Know your brand and story.There’s an exercise taught by Cass and Shanks on how to know your brand: describe your brand in three words. This can be a very challenging exercise, but once you’ve identified those three words, it’s gua...

Check it out on Itunes | StitcherOn today’s episode of Get to the Contest Small Business Podcast, we talk once again to Fox Group’s Jeremy Fox as he shares his thoughts on the right business structure for you.Here are some key takeaways from our talk:What are we looking to achieve via a business structure?Ultimately, we need to know the business structure that will fit us for asset protection and tax. We need to identify the main thing we are looking to achieve, the assets we are looking to p...

Check it out on Itunes | StitcherOn this episode, we talked to Paul Henderson of Outcome Leaders where we talked extensively about customer success programs. Here are some key takeaways from this episode:Know who your customers are and what success look like to them. Having that clarity will make your job a hell of a lot easier. It'll also increase your conversion rate and make your whole marketing approach a lot more efficient and cheaper because you know exactly who you're marketing to...

Check it out on Itunes | StitcherOn this episode of Get to the Contest Small Business Podcast, we will be talking to Ron Mcmahon from Small Business Genies, full service marketing, web and creative agency uniquely geared to helping small business owners achieve their potential. Here are some key takeaways from this episode:Know your unique value proposition.Start your marketing plan with your business by answering this question: What's unique about your business and why is it valuable an...

Check it out on Itunes | StitcherOn this special episode of Get to the Contest Small Business Podcast, we have Jeremy Fox from Fox Group Chartered Accountants. We discussed all about year-end tax planning and all the things you need to know before June 30th.Here are some key takeaways from our talk:Tax planning starts with your structure. Getting your structure right is critical to being the most tax effective arrangement that you can be.Have up to the date financials and, ideally, have that ...

Check it out on Itunes | StitcherToday’s guest is David Heenan, the owner of Leasecorp Motor Vehicle and Equipment Finance. His business primarily finances vehicles and equipment. His expertise in the finance industry spans fo 28 years now. In this episode, we talked about financing, building a good relationship with banks, and make sure to listen in because David gave a great advice on how to take care of your credit score. Enjoy this episode of “Get to the Contest” Podcast. Get to the Conte...

Check it out on Itunes | StitcherIn this episode of Get to the Contest Small Business Podcast, we try to answer if money can buy happiness. We are glad to have Ray Jaramis back and trust us when we say that this is an episode you shouldn’t miss. Here are the key learnings from this episode:1. Buy yourself experiences.Have a happiness budget. Identify what makes you happy, what you're indifferent about, or what you're negative about as part of your monthly expenditures, or your annu...

Check it out on Itunes | StitcherOn this episode of Get to the Contest Small Business Podcast, our guest is James Tasses, the CEO of Bizsmart Finance Australia, an organization that works with SMEs to solve the finance and cash flow challenges of growing businesses. Here are the key takeaways from this episode:Understand your business and use your facility to drive growth. In the event of extra cash or cash flow, be familiar and understand what this will allow you to do. Have a steady ca...