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Title: Social Machines
Subtitle: How to Develop Connected Products That Change Customers' Lives
Author: Peter Semmelhack
Narrator: Mark Whitten
Format: Unabridged
Length: 5 hrs and 10 mins
Language: English
Release date: 06-24-13
Publisher: Audible Studios
Ratings: 4 of 5 out of 5 votes
Genres: Science & Technology, Technology
Publisher's Summary:
Companies like Facebook and Twitter have redefined social interaction. But what if "machines" like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using "social machines" to reach new markets, improve brand/market awareness, and increase revenues.
Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love.
In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.
Members Reviews:
Provides a new view on IoT Devices
This is an interesting read, giving the reader an introduction to the idea of social machines. It expands on the emerging concept of internet of things, and goes further by describing the benefits and use cases that could be made possible when including machines in social networks.
However, note that this book simply gives an overview and presents a couple of interesting ideas, but is not a technical book. You will find no tutorials, or information on how to proceed with the actual implementation of connected machines.
Warning: IoT Content is Applicable to All Verticals (read and be inspired)
If you want/need inspiration to socially connect your "machine" - this is the book for you! The Internet of Things (IoT) is the horizontal that is applicable across all verticals! IoT is the technology revolution of this age.
If your company's product is not "connected" to capture and send current status and health data to a cloud platform for remote analysis and control... then you are already falling behind. If you aren't doing it, your competitor will!
This book will remove the overwhelming factor and will both inspire and advise you on an easy path to IoT implementation.
Excellent (understandable) framework for complex topic
Peter does a great job applying an understandable framework to a complex (and timely) topic. He provides a solid foundation on what "social machines" represent and why they are relevant. He then goes on to explain how to apply the framework across verticals, products, etc. Excellent, worthwhile read.
Understanding the business of service oriented hardware design
An extremely light-weight book , but amazingly insightful. This book provides a lucid introduction to the business model of social devices. I was getting tired of reading all those blogs beginning with "Imagine your toaster talks to your refrigerator and refrigerator orders bread from CostCo" and stuff like that.