Get Your Message Heard

In today's episode, I share 6 books that have been instrumental in shaping my mind for success. Becoming your own boss (even if it's a one-person business) requires a significant shift in mindset.

I've recommended these six books more than any others, and I highly recommend you read them.

1. As a Man Thinketh by James Allen
2. What to Do When It's Your Turn (and it's always your turn) by Seth Godin
3. The Magic of Thinking Big by David J. Schwartz
4. A Technique for Producing Ideas by James Webb Young
5. The 25-Year Framework by Dan Sullivan
6. The Greatest Salesman in the World by Og Mandino

Simply email [email protected] and your question will be answered on a future episode of the podcast. I will also send you a free copy of my book, Public Speaker Secrets.

This free guide contains my best strategies to help you start, run, and grow a speaking business from scratch.

Download it today and you'll access to time-tested tactics that I've used to help hundreds of coaches, consultants, and professional speakers create impact with their ideas and get their message heard.

To get your copy, just Text HUDSON to the number 33444.

Success is a personal journey. What does it mean to you? Where do you start? When do you start? How do you know when you have arrived? Many people do not adequately plan for success or prepare for the seemingly endless journey it takes to get there.

In this episode I talk about the importance of mapping your success journey. I also share about the impact of 4-H on my life. 4-H is a hands-on learning & education programs for kids build skills like responsibility, resiliency & hard work, helping them to succeed in life.

Everything I learned about that helped me build my speaking, coaching, and consulting business I learned in 4-H.

Simply email [email protected] and your question will be answered on a future episode of the podcast. I will also send you a free copy of my book, Public Speaker Secrets.

This free guide contains my best strategies to help you start, run, and grow a speaking business from scratch.

Download it today and you'll access to time-tested tactics that I've used to help hundreds of coaches, consultants, and professional speakers create impact with their ideas and get their message heard.

To get your copy, just Text HUDSON to the number 33444.

Eleanor Roosevelt is credited with saying: "Learn from the Mistakes of Others … You Don't Have Time to Make Them All Yourself."

My best advice for learning, connecting, and growing is to join a mastermind group.

In this episode, I share just a few of the things that happened to my business after committing to be part of a mastermind group. It's also the heart behind the Vision Speaker Mastermind I host. I don't want others to struggle as I did prior to joining a mastermind group.

Joining a mastermind has created this "virtuous cycle" in my business.

• Connection
• Communication
• Clarity
• Commitment
• Continuity
• Confidence
• Challenge
• Comfort

Simply email [email protected] and your question will be answered on a future episode of the podcast. I will also send you a free copy of my book, Public Speaker Secrets.

This free guide contains my best strategies to help you start, run, and grow a speaking business from scratch.

Download it today and you'll access to time-tested tactics that I've used to help hundreds of coaches, consultants, and professional speakers create impact with their ideas and get their message heard.

To get your copy, just Text HUDSON to the number 33444.

In this episode I go out on a limb and share the 7 biggest mistakes I made when starting my speaking business. Those who don't learn from history are doomed to repeat it, so save yourself from frustration and learn from my mistakes!

1. Isolating Myself & Doing It Alone. Creativity is not a solo sport. Doing it on my own and not investing in support or expertise early on was a big mistake.
2. Not Following the Recipes. I was too creative and too confident that I could tweak proven frameworks and do it my way.
3. Throwing Too Much at the Audience and assuming they could figure it all out.
4. Seeking Perfect Solutions. I caught myself in the cycle of test, learn, refine, repeat … without ever launching.
5. Hiding My Story. Instead of creating connection, I sought to impress people. This actually led to less impact, not more.
6. Failure to Capture videos, images, and testimonials.
7. Failing to Build Relationships. A mastermind group helped me gain traction in this area like nothing else. I'll talk more about this on the next episode because a mastermind group has had the single most significant impact on my business.

Simply email [email protected] and your question will be answered on a future episode of the podcast. I will also send you a free copy of my book, Public Speaker Secrets.

This free guide contains my best strategies to help you start, run, and grow a speaking business from scratch.

Download it today and you'll access to time-tested tactics that I've used to help hundreds of coaches, consultants, and professional speakers create impact with their ideas and get their message heard.

To get your copy, just Text HUDSON to the number 33444.

This episode is part 3 of the 3-Step Roadmap to Start, Run, and Grow Your Speaking Business from Scratch. Today I show you how to set the fee, focus, and format of your speech.

When it comes to fees, it's never about what you charge -- it's about the value you deliver. I'll show you an easy way to set your fees based on value instead of time.

In this episode, I also share these 3 questions which will help you determine the best way to help your client:

• Can you tell me about your previous experiences in working with outside trainers, coaches, or consultants?
• What did you like most about the last program you did?
• What would you like to see done differently?

Question of the Week:

Recently, I hosted a webinar (live online teaching session) and a participant asked me:

"Do I really need a one-sheet to get booked?"

Tune in and you'll hear my answer to this question.

Simply email [email protected] and your question will be answered on a future episode of the podcast. I will also send you a free copy of my book, Public Speaker Secrets.

This free guide contains my best strategies to help you start, run, and grow a speaking business from scratch.

Download it today and you'll access to time-tested tactics that I've used to help hundreds of coaches, consultants, and professional speakers create impact with their ideas and get their message heard.

Get Your Copy Today >>

This episode is part 2 of the 3-Step Roadmap to Start, Run, and Grow Your Speaking Business from Scratch. Today I show you what the Sell Your Message Speech is and how to craft your own.

It may seem strange to prepare a speech before you even have a speaking engagement, but here are 5 reasons why you should work on this particular speech right now:

1. Forces you to get clear on your message in your own mind
2. Creates consistent messaging in every situation and becomes your quick and easy reference in every situation
3. Creates shareable words and phrases that others can use to refer potential clients to you
4. Make the decision of what to leave in and what to leave out easier and less time consuming
5. Provides value as it positions you with those who hear it

Recently, I hosted a webinar (live online teaching session) and a participant asked me:

"When you want to bring value to relationships without strings attached (when others have done the opposite), how do you help them see who you are?"

Tune in and you'll hear my answer to this question.

Simply email [email protected] and your question will be answered on a future episode of the podcast. I will also send you a free copy of my book, Public Speaker Secrets.

This free guide contains my best strategies to help you start, run, and grow a speaking business from scratch.

Download it today and you'll access to time-tested tactics that I've used to help hundreds of coaches, consultants, and professional speakers create impact with their ideas and get their message heard.

Get Your Copy Today >>

Today's podcast is the first a 3-part series called "The 3 step roadmap to start, run, and grow your speaking business from scratch."

This is in direct response to listeners who have asked me, "What's the best approach to getting started?"

1. get your foot in the door with new associations, groups, etc.
2. create your "sell your message" speech
3. create your FFF (fee, focus, and format)

In this episode, you'll learn how to get your foot in the door with new associations, audiences, and the counter-intuitive approach to finding new opportunities.

If you are looking to grow your 6-figure speaking business, you need to know about the Vision Speaker Mastermind.

As entrepreneurs, we tend to work in isolation too much. One of the most underutilized secrets to growing your business is getting the advice and insight of others. We oftentimes find ourselves feeling unsure about the next step to take.

But what if you had a group of people you could share your doubts, fears, hopes, and dreams with? That is exactly what the Vision Speaker Mastermind program will do for your business.

Go to michaelhudson.com/vsmastermind to learn more. Spots are filling up quickly, so don't wait.

Work travel can be both a blessing and a curse.  

Even if you love to travel, it can get overwhelming. It's harder to maintain work/life balance, pursue side projects and hobbies, and spend time with friends, family, and your significant other

It's also far too easy to fall into expensive and unhealthy habits. While people often idealize travel while furthering their career, there are downsides that go unnoticed.

On this episode, my friend Mike Kim, host of the Brand You Podcast, joins me to discuss the "unglamorous challenges" of travel for work and how we've dealt with them.

Question of the Week:

Why would anyone "waste" money traveling first-class or business class?

Tune in at the 38:00 mark to hear my thoughts.

If you have a question, please send it to [email protected]. I will respond on a future episode!

If you are looking to grow your 6-figure speaking business, you need to know about the Vision Speaker Mastermind.

As entrepreneurs, we tend to work in isolation too much. One of the most underutilized secrets to growing your business is getting the advice and insight of others. We oftentimes find ourselves feeling unsure about the next step to take.

But what if you had a group of people you could share your doubts, fears, hopes, and dreams with? That is exactly what the Vision Speaker Mastermind program will do for your business.

Go to michaelhudson.com/vsmastermind to learn more. Spots are filling up quickly, so don't wait.

Speaking is an art but attracting the right audience is a science. 

If you're building an expert business, it is important to understand both the art and the science … meaning the difference between the craft of speaking vs. the intentionality and strategy behind building the business.

Getting the right audience is challenging and if you don't have the right audience for your work, you're never going to reach the 6-figure level in your business.

But here's the good news.

All of us in the expert space build our businesses in much the same way. We create the positive impact on the people we serve in much the same way. 

In today's podcast, we will discuss the 5-step path every expert takes to create impact.

Question of the Week 

This week's question comes from several people I've recently spoke with.

"What kind of results can I expect from being part of a mastermind group?"

Listen to the podcast and learn the 3 things you get from active participation in a mastermind group.

A reminder to Get Your Message Heard listeners: If you have a question, please send it to [email protected]. I will respond on a future episode and send you a copy of my book, Public Speaker Secrets.

Grow Your 6-Figure Business With The Vision Speaker Mastermind

If you are looking to grow your 6-figure speaking business, you need to know about the Vision Speaker Mastermind.

As entrepreneurs, we tend to work in isolation too much. One of the most underutilized secrets to growing your business is getting the advice and insight of others.

We oftentimes find ourselves feeling unsure about the next step to take.

But what if you had a group of people you could share your doubts, fears, hopes, and dreams with?

That is exactly what the Vision Speaker Mastermind program will do for your business.

Go to michaelhudson.com/vsmastermind to learn more. Spots are filling up quickly, so don't wait. It could be the next step you need to take to achieve your goals in 2017.

You love your subject matter and know it well. That's part of why you're in the speaking business to begin with. And now you're tempted to give all your knowledge away to serve your audience.

Big mistake.

It is a valuable lesson every expert seeking to build a business must learn. You might think holding back information is manipulative. It's not. Rather, it creates an even greater opportunity to serve your audience.

In this episode, you'll learn 4 reasons why you can't give away everything you know to every audience you serve, every time. Some of these reasons will surprise you. Listen to the podcast for all the details.

Question of the Week

This week's question comes from Ann Vertel from AnnVertel.com.

"What's your best advice on dealing with the always difficult fee conversation with a prospective client?"

Listen to the podcast and learn the 3 things I think Ann can do when having those challenging conversations with prospects.

A reminder to Get Your Message Heard listeners: If you have a question, please send it to [email protected]. I will respond on a future episode and send you a copy of my book, Public Speaker Secrets.

Grow Your 6-Figure Business With The Vision Speaker Mastermind

If you are looking to grow your 6-figure speaking business, you need to know about the Vision Speaker Mastermind.

As entrepreneurs, we tend to work in isolation too much. One of the most underutilized secrets to growing your business is getting the advice and insight of others.

We oftentimes find ourselves feeling unsure about the next step to take.

But what if you had a group of people you could share your doubts, fears, hopes, and dreams with?

That is exactly what the Vision Speaker Mastermind program will do for your business.

Go to michaelhudson.com/vsmastermind to learn more. Spots are filling up quickly, so don't wait. It could be the next step you need to take to achieve your goals in 2017.