I'm so excited to bring you this episode with Jackie Prince— founder of Guests on Earth, the sustainable, refillable, and stunning-on-your-counter cleaning product line. But trust me, she’s so much more than a killer brand.With a background in corporate marketing, Jackie took a leap during Covid to fill a gap she saw in the industry — and this definitely isn’t her first bold move. She’s an author (yes, she wrote a book about Chlamydia — and the story behind that is not what you think), a connector, a risk-taker, and just a truly great human. We talk about growth, expansion, and what it really takes to build something from the ground up. Spoiler: it’s never an overnight success.
00:00 – Intro
03:02 – The plastic recycling myth and what actually happens
06:58 – Finding the gap in the cleaning products market
08:27 – The scent question, candle toxins and clean fragrance
10:29 – Working with a chemist and building the right product
12:06 – The current product range and how the dilution model works
14:03 – Why sustainability alone won't win the market
19:01 – Bootstrapping, grants and working two jobs while building the brand
23:23 – Three years in, product market fit and what comes next
24:10 – How the tariffs are affecting a small Canadian business
26:22 – Learning to live in the discomfort of putting yourself out there
31:25 – Chloe Has Chlamydia and why she wrote a book about STIs
37:12 – Building community and starting a female founder network
43:18 – The value of mentorship and asking for help
47:40 – What gets her high and why she needs to be in the action