In this episode of "DPC Pediatrician," Dr. Phil Boucher and Dr. Marina Capella address a crucial aspect of running a Direct Primary Care (DPC) practice: getting comfortable asking patients for money. They discuss pediatricians' challenges when transitioning from traditional practice settings, where financial discussions were handled by others, to a DPC model that requires direct financial conversations.

Tune in to learn practical tips and strategies for confidently discussing fees and valuing your services.

Key Highlights:

* Dr. Phil and Dr. Marina share their initial discomfort with discussing fees and how repeated practice helped them overcome it.

* Insights into framing the value of DPC services, emphasizing the benefits such as unlimited visits, direct access to the pediatrician, and hassle-free communication.

* Discussion on pricing strategies and adjustments, particularly how to set fair prices that reflect the value provided while covering practice overhead.

* The importance of understanding patients' perspectives and focusing on the benefits they receive, rather than the technical aspects of the DPC model.

* Strategies for handling objections and explaining the cost-effectiveness of DPC compared to traditional insurance-based practices.

* Tips for marketing your DPC practice by highlighting convenience, personalized care, and transparency in pricing.

* Encouragement should be given to embracing the discomfort of financial discussions and viewing each interaction as an opportunity to educate and build trust with potential patients.

Getting comfortable with asking for money is a critical skill for DPC pediatricians.

By focusing on the value you provide and practicing your financial conversations, you can ensure your practice thrives while delivering exceptional care. If you have more questions about the financial aspects of DPC, reach out to us—we're here to help!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dpcpediatricians.substack.com