“I would have kicked myself forever if I had done that — to give up the opportunity to work with Dom Pérignon.”

- Shinah

This episode of the show is going to be a little different and a little more tactical than the other episodes. If you’re interested in getting corporate clients for your own creative business, you’ll definitely want to hit play right now.

Because I am going to walk you through how I landed Dom Pérignon as a client for my calligraphy business.

(Yes, THAT Dom Pérignon.)

What do you do when the client of your dreams falls into your lap…  but the results that they’re after are COMPLETELY DIFFERENT from your own creative style? That’s the dilemma I faced with the champagne giant, who were looking for a specific type of calligraphy that I didn’t typically do — a classic, traditional style that was wildly different from my modern, expressive style.

I had a choice to make: take the safe route and turn them down completely… or break out of my comfort zone and take a chance.

I knew that I couldn’t deliver exactly what they wanted. But I managed to come up with a perfect response that led to a win/win situation for both myself and the client.

This episode explores not only how I managed to land the client, but the steps that YOU can take to position yourself as a professional, expert creative… and land your own big-name clients if you want them!

Tune into this episode of The Shinah Show to find out:

• How I crafted the response to Dom Pérignon that landed me regular work with Moët’s multiple brands
• The foundational steps you need to take in order to create amazing, big client opportunities for yourself 
• The top traits that corporate clients look for in creative vendors — and how to exceed their expectations

Highlights:‌ ‌

• 01:17  Free ‘Find Your Calligraphy Style’ Challenge
• 01:40  The fateful email
• 02:31  The big dilemma
• 03:36  How I responded... & where it led
• 06:05  The power of networking
• 07:58  How to make an impression!
• 11:08  Be flexible 
• 12:39  Professionalism 
• 14:36  How to demonstrate expertise 
• 16:34  Positioning yourself
• 17:41  Don’t be intimidated!

Links:‌ 

The ‘Find Your Calligraphy Style’ Challenge!

https://crookedcalligraphy.lpages.co/style ‌

Learn calligraphy with me: www.freecalligraphyworkshop.com

Follow me!

Instagram: @crookedcalligraphy

facebook.com/crookedcalligraphy 

Show notes can be found at theshinahshow.com

Watch these episodes on YouTube: https://www.youtube.com/channel/UCVJJZS9jYDmzePAnaGDiFuw 

Make sure to subscribe to my YouTube channel, and ring the bell for notifications so you never miss an episode!

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

• Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

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