As PowerPlex 2019 - the Plex Manufacturing Cloud user conference - kicks off, Jon Reed and Brian Sommer claim a quiet spot for an in-depth talk on why he finally wrote a book - Digital with Impact. After pressing Brian on why he entered the overhyped book area of digital transformation, Jon and Brian turn their attention to the exercises in the book. What has Brian learned by using these these exercises on project sites? How can you use Digital with Impact as a workbook to spur the cultural change needed to make digital stick? Brian also shares his recent chat with Geoffrey Moore as they contrasted their views on digital change. The guys also get into how to balance the challenge of a long term transformation with the quicker wins needed to ensure buy-in. One key theme? Overcoming the quicksand of technical debt. Note: Den Howlett has also authored a book review of digital impact on diginomica.com.