Dan Balcauski is the Founder and Chief Pricing Officer at Product Tranquility, a consulting firm that helps B2B SaaS CEOs define pricing and packaging for new products. On the podcast today, he outlines the three core value drivers (functional, emotional, social) and delves into the psychology of value. He shares why freemium models almost never work and why he hates the term “product market fit.” 

0:00 Intro 
1:02 Dan’s background 
5:55 Value and pricing 
7:15 3 core value drivers 
8:00 Value cascade 
11:55 Brand and Positioning 
18:48 Pricing 
21:15 Product market fit 
22:10 Packaging 
26:30 Who’s responsible 
29:10 Rolling out internally 
33:42 Freemium 
42:18 Connect with Dan 
42:45 Closing words 

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