Listen in as Dan and Razvan Gavrilas, discuss the types of Google penalties, how to detect them, and how to recover if you have been penalized.

Razvan is the Founder & Chief Architect of Cognitive SEO, an SEO tool set that focuses on increasing traffic, and cutting edge analysis, research & reporting. He also gives up his “one thing,” his tip that all digital marketers should be employing.

In the conversation, Razvan discusses a blog post titled, Unmasking The Hidden Digital Marketing Strategies of 9 Successful Startups and offers a free trial of his SEO Toolset. Razvan’s Twitter handle is @cognitiveSEO.

View the full video interview at www.periscopeUP.com/blog/podcast-google-penalties

Like This Content?

We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website…

Podcast episodes: www.periscopeUP.com/podcast

eMail Newsletter: www.periscopeUP.com/signup

Courses, eBooks & Presentations: www.periscopeUP.com/learn

Services: www.periscopeup.com/services

Twitter: https://twitter.com/periscopeup

Google+: http://plus.google.com/+periscopeUP

In this episode, Dan speaks with Donna Balinkie about the why’s and how’s of market research. Hear how defining your target audience can save you time and money with your campaigns. Learn how the experts perform their research and what tools you can use if you’re on a limited budget. Download the slide deck in the podcast here.

Donna Balinkie is a seasoned marketing, product management, and business development executive with over 20 years of experience growing and managing P&Ls of start-up, growth-stage, and established B2B and B2C organizations.

Her firm, Firedrive Marketing develops breakthrough strategic plans and drives flawless execution that accelerates growth and maximizes profitability.

View the full video interview at www.periscopeUP.com/blog/podcast-market-research-on-target-audience

Like This Content?

We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website…

Podcast episodes: www.periscopeUP.com/podcast

eMail Newsletter: www.periscopeUP.com/signup

Courses, eBooks & Presentations: www.periscopeUP.com/learn

Services: www.periscopeup.com/services

Twitter: https://twitter.com/periscopeup

Google+: http://plus.google.com/+periscopeUP

In this episode, Dan interviews Magdalena Georgieva (@mgieva) of HubSpot as they discuss Lead Nurturing. She literally wrote the book! This book: Introduction To Lead Nurturing.

Maggie has unique insights because until two years ago she was on the HubSpot marketing team. Today she brings her experience as an inbound marketer to the product team at HubSpot that makes the tools.

Listen in as Dan and Maggie discuss:

> What Is lead nurturing?

> 2015 trends in lead nurturing

> Getting predictive with your digital marketing

> How to set up a good lead nurturing campaign

1) Setting Goals

2) Selecting A Persona

3) Creating Content

4) Setting Your Timeline

5) Measuring & Improving

> We also walk through an example campaign Maggie has set up

> And as with all interviews in this podcast, Dan asks his guest, “What’s the ONE THING we as marketers should be doing right now?”

At the end of the interview, Maggie asks users to visit the HubSpot Workflows section and send her feedback via Twitter (@mgieva).

View the full video interview at www.periscopeUP.com/blog/podcast-maggie-georgieva

Like This Content?

We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website…

Podcast episodes: www.periscopeUP.com/podcast

eMail Newsletter: www.periscopeUP.com/signup

Courses, eBooks & Presentations: www.periscopeUP.com/learn

Services: www.periscopeup.com/services

Twitter: https://twitter.com/periscopeup

Google+: http://plus.google.com/+periscopeUP

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Andrew Rose, President of Zest Social Media Solutions. We discuss what works in both paid and earned social media. Andrew gives an example of a highly successful Facebook advertising campaign, and how to do your homework to keep it highly targeted to get a strong response from your focused, niche audience. He also discusses which social media platform he believes is the most important and how to set it up for maximum impact.

View the full video interview at www.periscopeUP.com/blog/podcast-andrew-rose

Like This Content?

We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website…

Podcast episodes: www.periscopeUP.com/podcast

eMail Newsletter: www.periscopeUP.com/signup

Courses, eBooks & Presentations: www.periscopeUP.com/learn

Services: www.periscopeup.com/services

Twitter: https://twitter.com/periscopeup

Google+: http://plus.google.com/+periscopeUP

In this episode Dan interviews Jeff Gregory & Adam Levine, of CustomInk.

CustomInk does above $200 million in ecommerce sales, of which organic search plays a big part. The site is ranking for 50,000 terms on the first two pages of Google, 25,000 of which are in the first five positions. They are in position one for many one and two word phrases such as “tshirts,” “t shirts,” “t-shirts,” and “custom tshirts.”

In this interview we dig into their SEO and ecommerce philosophy, including site home page design, site architecture, keyword research, understanding user behavior, product conversion pages, blogging, and content distribution.

If you run an ecommerce site and you want to rank your site, learn from these pros. Nobody does it better.

View the full video interview at www.periscopeUP.com/blog/podcast-custom-ink

Like This Content?

We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website…

Podcast episodes: www.periscopeUP.com/podcast

eMail Newsletter: www.periscopeUP.com/signup

Courses, eBooks & Presentations: www.periscopeUP.com/learn

Services: www.periscopeup.com/services

Twitter: https://twitter.com/periscopeup

Google+: http://plus.google.com/+periscopeUP