In this episode Dan Kaplan, CoFounder of periscopeUP interviews Andrew Rose, President of Zest Social Media Solutions. We discuss what works in both paid and earned social media. Andrew gives an example of a highly successful Facebook advertising campaign, and how to do your homework to keep it highly targeted to get a strong response from your focused, niche audience. He also discusses which social media platform he believes is the most important and how to set it up for maximum impact.

View the full video interview at www.periscopeUP.com/blog/podcast-andrew-rose

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In this episode Dan Kaplan, CoFounder of periscopeUP interviews Adria Saracino, Head Of Content Strategy At Distilled. They discuss: what makes a good content strategy, how to get leads & sales with content strategy, how to craft a good content strategy on a limited budget, what makes good content, and they walk through an example of a content production and distribution strategy that received millions of views and was mentioned in Rolling Stone magazine.

In the podcast, she mentions a discount code for their conference videos. Get that discount here: ​http://bit.ly/DISTILLEDVIDEO.

At Distilled, Adria is responsible for understanding consumer behavior and developing strategies that influence purchasing decisions.

View the full video interview at www.periscopeUP.com/blog/podcast-adria-saracino

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In this episode Dan Kaplan, CoFounder of periscopeUP interviews Chase Granberry, Founder and CEO of Authority Labs. They discuss how to use Authority Lab’s new Now Provided Report] to get back some of that keyword data that Google Analytics is hiding.

Chase Granberry founded Authority Labs to be easy and simple enough for the average business owner, but scalable enough for those responsible for large organic search efforts. AuthorityLabs helps you gain an understanding of how search engines are displaying your brand over time.

View the full video interview at www.periscopeUP.com/blog/podcast-chase-granberry

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In this episode, Dan interviews Austin Wisner, Senior Account Manager at The Search Agency, an international Search Marketing firm. Listen in as they discuss how to match your content to users intent, how to get your content in front of the right consumer at the right time, what makes quality content, and the perennial question: is SEO dead?

View the full video interview at www.periscopeUP.com/blog/podcast-austin-wisner

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In this episode Dan Kaplan, CoFounder of periscopeUP interviews Adam Torklidson, Founder of Tork Media. Listen in as two marketing experts discuss the reasons to do PR, leveraging your press mentions with social proof, content syndication (LinkedIn, Outbrain, Tabula), and Landing Page optimization.

Adam is an PR industry insider with relationships with Inc, Forbes, Entrepreneur, and other national publications. Combined with his background as an SEO, lead gen expert, and content marketer, Adam today runs Tork Media, a high impact PR firm.

 

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