The 2021 edition of The Infinite Dial is out. The annual research report from Edison Research and Triton Digital has become the gold standard survey of U.S. consumer behavior and the use of both technology in the form of smart phones, tablets and connected devices; and social media, including streaming audio and podcasting.

Tom Webster is Edison's senior vice-president for strategy and marketing and one of the authors of the research. He joined Jason Falls on Digging Deeper to discuss the findings of this year's study. Podcasting is up, TikTok is bullish and connected devices continue their growth. The pair dive deeper into the data and uncover what brand marketers need to know.

Also in this episode, host Jason Falls shares insights from a recent article by analytics guru Christopher Penn. He thinks the coming constriction on third party cookie targeting by Google, Apple and others will open the door even wider for brands to leverage influencer marketing. Falls explains.

Other links mentioned in the program:

• Google's recent affirmation of ending third-party cookie sharing on Chrome

Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy.

Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20.

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