If you would, think back to the last time you got together with some friends after work to hang out for a bit. Maybe you grab some dinner, probably have a drink or two, shoot the breeze for a while. Do remember what you talked about? Was it anything, say, productive?

If you’re Ellen Hyslop, co-Founder of The Gist, that dinner out with friends in 2017 led to the creation of one of the fastest growing and most intriguing sports media brands around.

Ellen and her co-Founders, all life long sports fans, felt the market wasn’t serving their style of fandom. And probably no surprise there, right? Sports media was heavily male dominated, both in terms of production and consumption. So the content was clearly oriented that.

With the Gist, Ellen set out to recalibrate sports media by becoming, in her own words, the equivalent of your witty, sports obsessed best friend. By balancing coverage of men’s and women’s sports, applying a digital first mindset, and relentlessly listening to their over 1 million fans and followers, the Gist is a clearly on the rise.

In our conversation, we go into launching the Gist, growing a new media brand from scratch, the smart moves and missteps along the way, and thoughts on how she and the Gist team might celebrate their next million followers.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

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