Here are some things you might not ordinarily think of when the topic of sports business comes up.

Information warehousing. Analytics. Data centers. Cybersecurity.

Typically speaking, these are NOT the topics that most fans concern themselves with when heading to a game. They just want their tickets to scan quickly, their payments to work seamlessly at concession stands, and their smack talking posts to load quickly.

And this is where Gabie Boko, the CMO of NetApp starts nodding enthusiastically.

No one knows more than Gabie about how interwoven sports and technology are. That’s why she’s been leveraging sports to help NetApp tell its story. Their partnership portfolio already includes 49ers, Sharks and Aston Martin F1, and it just got a whole lot bigger: NetApp just launched a new collaboration NFL, now serving as their official intelligent data infrastructure partner.

In our conversation, we talk about the role of sports in marketing complex enterprise technology. We also dive into how she leverages her partnerships in storytelling, how she built upon an existing business relationship with the NFL to help create the new partnership, and how she views measuring the effectiveness of her partnerships. The Alaska native also shares the story of her most frightening bear encounter, which almost assuredly will have you canceling your northern exposure trip.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

FOLLOW US

Here's where you can find us:

• LinkedIn: adc-partners
• Instagram: adc_partners_podcast
• Threads: adc_partners_podcast
• Youtube: @adcpartners
• Homepage: adcpartners.com/podcast

When we first spoke with Peter Frintzilas, the CEO of youth sports tech pioneer TeamSnap, the company was in the process of integrating the recently acquired Mojo Sports. As with any tech integration, it wasn't easy. "It’s not going to flip a switch and all of a sudden everything works together," Frintzilas commented at the time.

Turns out it took about 1.5 years to flip that switch: TeamSnap ONE is officially here.

TeamSnap One is a completely reimagined, end-to-end solution that sets a new standard in club, league and team management. In our conversation, Frintzilas takes us through the at times arduous journey to recreate the worlds most trusted youth sports app, and how the experience will improve for millions of families, teams, leagues and sponsors.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

FOLLOW US

Here's where you can find us:

• LinkedIn: adc-partners
• Instagram: adc_partners_podcast
• Threads: adc_partners_podcast
• Youtube: @adcpartners
• Homepage: adcpartners.com/podcast

We’re starting with a bit of a history lesson. In the dark ages of TV, people had about five channels to choose from, had to negotiate with family members over who got to control the remote, and had to make sure they were in front of the screen exactly when their favorite show started. And if that sounds like it sucked, that’s because it did. I speak from experience as someone who rarely (if ever) got to control the remote…

Fast forward to today — we live in a world where there are literally thousands of channels, entire sports leagues streaming online, and ads that are tailored just for you. The shift has been nothing short of revolutionary.

Our guest, Keith Bedford, has been on the front lines of this particular revolution since it began. Keith is currently a GM at Wurl, a company that sits right at the intersection of streaming technology, advertising, and live sports.

In our conversation, Keith explains how streaming is opening new doors for sports organizations, why advertisers are excited about targeting fans in more personal ways, and how new platforms are shaping the way audiences discover and consume content. We explore the opportunities and challenges for rights holders, what makes FAST channels so compelling, and how younger generations are changing the definition of “watching sports.”

So whether you’re in the business of sports, media, or marketing — or you just want to know what the future of watching live events looks like — you’re in the right place.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

FOLLOW US

Here's where you can find us:

• LinkedIn: adc-partners
• Instagram: adc_partners_podcast
• Threads: adc_partners_podcast
• Youtube: @adcpartners
• Homepage: adcpartners.com/podcast

If you were in charge of the world’s most innovative sports experiences and hospitality company, and you were responsible for major global sports events, how would you spend your time at those events? Walking the sidelines like a boss? Maybe catching the action from the comfort of your luxury suite?

Well, if you’re Paul Caine, the President of On Location, you spend it wiping down tables, making sure everyone has a drink, and almost never catching the end of a game.

On Location is the gold standard for sports hospitality. Think of a major global event, and they’re responsible for creating the out-of-this-world experiences for fans and sponsors. Olympics? Yup. FIFA World Cup. Also Yup. NFL Super Bowl? Look, we really don’t need to keep doing this, do we? If you want to go to it, they’re handling premium experiences.

Paul has been leading On Location since 2020. After some initial COVID related turbulence, the company has taken full advantage of the growing appetite for high end sports experiences. But that didn’t just happen organically. In our conversation, Paul dives deep into the strategic decisions that produced On Location’s leadership position. He also reviews his decision to leave a successful career in traditional media to take the helm at On Location, the leadership style that keeps him cleaning those tables, and what’s left to do to prepare for the upcoming 2026 Milano Cortina Winter Olympics.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

FOLLOW US

Here's where you can find us:

• LinkedIn: adc-partners
• Instagram: adc_partners_podcast
• Threads: adc_partners_podcast
• Youtube: @adcpartners
• Homepage: adcpartners.com/podcast

I don’t know if you’ve heard about this new racquet sport that’s growing like crazy. Let’s see if you can guess what it is. It’s easy to learn, super fun to play, and begins with a “P”.

Yup, you guessed it. It’s padel.

Now, if you live outside North America, you probably guessed right and were unsurprised at the answer. Padel after all has been exploding all over Europe, Latin America, South America and elsewhere. But if you live in North America, you’ll be forgiven for thinking of pickleball. Perhaps you’ve even never heard of padel.

Well, that is about to change. And Pablo Carro, the co-founder of Playtomic and a padel evangelist, is the one behind it.

A competitive tennis player, Carro fell in love with padel the first time he played it and has been on a mission to grow the sport around the world. In our conversation, we talk about the explosive growth of padel worldwide, and why the US is primed to follow. We go into the role of Playtomic in the sport’s upward trajectory, the support of tennis legend Rafael Nadal, the findings of the latest Global Padel Report and much more.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

FOLLOW US

Here's where you can find us:

• LinkedIn: adc-partners
• Instagram: adc_partners_podcast
• Threads: adc_partners_podcast
• Youtube: @adcpartners
• Homepage: adcpartners.com/podcast

I’m sure you’ll be excited to know that my guest is John Stewart (no, not that Jon Stewart, and yes, he gets that a lot), the co-founder and CEO of Fastbreak.ai. And in many ways, this John Stewart has had as much of an impact as the other one.

In 2019, John sold his logistics optimization start up to Salesforce. Looking for a new challenge, he harnessed his expertise and growing AI capabilities to tackle a truly daunting task: streamlining sports scheduling.

In just a couple of years, John and Fastbreak.ai are managing league wide schedules for the more than half of the world’s top pro sports leagues, including the NBA, NHL, MLS, Premiership Rugby, the Australian National Rugby League, and more.

And with the pro leagues more or less conquered, John and his team are casting their gaze toward a truly challenging, but potential lucrative, target: the $60 billion youth sports industry.

In our chat, John and I review his entrepreneurial journey and discuss what drew him to sports scheduling for his next challenge. We also dig into bringing Fastbreak.ai to market, the decision to pursue a top down strategy with the pros to open up youth sports, and his essential insights into using AI to work faster and pivot quicker.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

FOLLOW US

Here's where you can find us:

• LinkedIn: adc-partners
• Instagram: adc_partners_podcast
• Threads: adc_partners_podcast
• Youtube: @adcpartners
• Homepage: adcpartners.com/podcast

Brian Ansah is a former University of Minnesota track athlete whose journey into entrepreneurship began not on the podium—but in recovery. After tearing his ACL, Brian suddenly found himself with time on his hands, and a lot of uncertainty about what came next. But instead of sitting still, he teamed up with his best friend, who, at the time, was recovering from an accident, to figure out their business futures. The result was X Hydration.

X Hydration isn’t your typical sports drink. In fact, it’s not a sports drink at all—it’s wellness water with aloe as its secret weapon. In this episode, Brian shares how they went from a $3,000 check from his brother to developing a product in professional labs, surviving a few taste-test disasters, and eventually landing on something that actually works—and tastes good.

We’ll also talk about the brand’s very intentional marketing strategy. Forget follower counts—Brian and his team are seeking authentic athlete partnerships and word-of-mouth from people who really believe in what they’re drinking.

Brian also delves into the mental challenge of leaving athletics behind and stepping into a whole new identity as a founder. There’s a lot of honesty, a lot of hustle—and maybe even a little talk about diamonds, believe it or not.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

FOLLOW US

Here's where you can find us:

• LinkedIn: adc-partners
• Instagram: adc_partners_podcast
• Threads: adc_partners_podcast
• Youtube: @adcpartners
• Homepage: adcpartners.com/podcast

If you would, think back to the last time you got together with some friends after work to hang out for a bit. Maybe you grab some dinner, probably have a drink or two, shoot the breeze for a while. Do remember what you talked about? Was it anything, say, productive?

If you’re Ellen Hyslop, co-Founder of The Gist, that dinner out with friends in 2017 led to the creation of one of the fastest growing and most intriguing sports media brands around.

Ellen and her co-Founders, all life long sports fans, felt the market wasn’t serving their style of fandom. And probably no surprise there, right? Sports media was heavily male dominated, both in terms of production and consumption. So the content was clearly oriented that.

With the Gist, Ellen set out to recalibrate sports media by becoming, in her own words, the equivalent of your witty, sports obsessed best friend. By balancing coverage of men’s and women’s sports, applying a digital first mindset, and relentlessly listening to their over 1 million fans and followers, the Gist is a clearly on the rise.

In our conversation, we go into launching the Gist, growing a new media brand from scratch, the smart moves and missteps along the way, and thoughts on how she and the Gist team might celebrate their next million followers.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

FOLLOW US

Here's where you can find us:

• LinkedIn: adc-partners
• Instagram: adc_partners_podcast
• Threads: adc_partners_podcast
• Youtube: @adcpartners
• Homepage: adcpartners.com/podcast

I’m wondering what you think of when you hear that sound? What goes through your mind?

I’ll bet it’s something to do with F1 racing. Cars that look more like fighter jets than automobiles. Global destinations at exquisite racetracks. Things moving at such high speed that they’re more blurs than physical objects.

But what Jon Gardner hopes you’ll start thinking about is dinner and drinks.

That’s because Gardner is the President of F1 Arcade, that latest in a line of highly successful sports-entertainment properties that include Top Golf, PuttShack, and Flight Club. By combining the glitz and glamor of F1, entertainment in the form of cutting edge racing simulators, and high end cocktails and cuisine, Gardner and his team are creating one memorable night out.

Jon took some time out after opening his latest location in Philadelphia to talk about the growth of both the sport and F1 Arcade, working with an established global brand, and what it’s going to take to grow from 5 locations to their ultimate goal of 30. The former basketball center will also fill us in on what it’s like folding his 6’7” frame into an F1 car.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

FOLLOW US

Here's where you can find us:

• LinkedIn: adc-partners
• Instagram: adc_partners_podcast
• Threads: adc_partners_podcast
• Youtube: @adcpartners
• Homepage: adcpartners.com/podcast

“The rumors of my demise have been greatly exaggerated”.

It’s a quote that’s attributed to Mark Twain, who was the subject of one of the first ever celebrity death hoxes. It was basically his way of saying “Slow your roll, people. I’m still around and producing great work”.

It’s a sentiment that Natasha Sinagoga, Senior Vice President Market Sales at Ampersand, can empathize with.

Sinagoga and Ampersand are on a mission to dispel the exaggerated rumors about the demise of cable tv. The future of sports television, as they see it, is a multiscreen environment, with cable TV providers like Comcast, Cox, and Spectrum resting at the center. And for sports marketers, that produces a unique ability to reach fans wherever they are, no matter how they’re watching.

In our conversation, we dive into Natasha’s diverse career journey that began with aspirations for sportscasting before finding her niche in advertising sales. We review her experience at Ampersand, and the company's role in simplifying media buying and targeting audiences in the dynamic landscape of sports viewership. We also touch on common misconceptions about cord cutting, and where the overall consumption of television currently sits. The baseball junkie will also fill you in on which hot dogs are the best in all of MLB.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

FOLLOW US

Here's where you can find us:

• LinkedIn: adc-partners
• Instagram: adc_partners_podcast
• Threads: adc_partners_podcast
• Youtube: @adcpartners
• Homepage: adcpartners.com/podcast