Getting to "Hell Yes!".

Getting to "Hell Yes!".

By Guillermo SalazarBusinessMarketing
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Getting to "Hell Yes!". episodes

  • Getting to Hell Yes! Live with Demetrios Barnes from MDU & SFR and a SmartRent Co-Founder

    Podcast Teaser: Demetrios Barnes on "Getting to Hell Yes!"

    🎙️ Step into the future of real estate and PropTech innovation with Demetrios Barnes, a two-time PropTech founder, co-founder of SmartRent, and multifamily technology leader, as he joins "Getting to Hell Yes!".

    In this episode, Demetrios shares his incredible journey from starting as a leasing agent to co-founding a publicly traded company. With a rich blend of tech leadership, real estate expertise, and a passion for problem-solving, he discusses the key strategies for driving innovation, connecting with the right buyers, and making transformative decisions in the property management space. 🌟

    🔑 Key Takeaways:

    1. 🔄 Adaptability in PropTech Demetrios highlights how startups must remain flexible and focused, learning from their early customers to refine solutions and scale effectively without losing sight of their mission.
    2. 🛠️ Leveraging Technology for Real Impact As the co-founder of SmartRent, Demetrios explains how integrating smart devices with seamless software has revolutionized the resident experience, reduced operational inefficiencies, and addressed the labor challenges facing property managers.
    3. 🌐 Navigating Buyer Dynamics Demetrios offers insights into tailoring your approach to diverse buyer personas—from large operators like Greystar to smaller, agile companies—emphasizing the importance of understanding buyer pain points and delivering measurable success.

    💡 Demetrios’ Tip for Getting to Hell Yes!: "Discipline is everything. Focus on solving a specific, real problem for your buyers, and let the experience you deliver speak for itself. Success will lead to referrals, and referrals make the ‘Hell Yes’ moments happen."

    🎧 Don’t miss this inspiring episode filled with actionable advice and transformative ideas! ➡️ Subscribe now to "Getting to Hell Yes!" on your favorite podcast platform! 🎙️

    #PropTech #MultifamilyInnovation #RealEstateTech #GettingToHellYes #SmartRent #LeadershipTips #TechnologyAdoption

    1 hr 5 min
  • Getting to Hell Yes! Live with Jen Finn from HIO

    Podcast Teaser: Jen Finn on "Getting to Hell Yes!"

    🎙️ Dive into the world of Conversational AI and the future of multifamily management with Jen Finn, Co-Founder and CEO of HIO, on this week’s episode of "Getting to Hell Yes!".

    Jen shares her 30+ years of experience in digital transformation, from leading operational overhauls at Capital One to founding HIO, a cutting-edge platform empowering multifamily property teams with 24/7 conversational access to critical internal resources. This episode is packed with actionable insights on innovation, leadership, and how to drive change in a rapidly evolving industry. 🌟

    🔑 Key Takeaways:

    1. 💬 Conversational AI for Team Empowerment Jen highlights how HIO uses Large Language Models to give property management teams instant, accurate access to internal materials, reducing training burdens and turnover while boosting operational efficiency.
    2. 🧩 Solving the Complexity Puzzle Jen discusses the game-changing potential of generative AI, enabling organizations to rise above operational complexities and focus on delivering a superior customer and employee experience.
    3. 🏗️ Scaling Through Simplicity By centralizing and simplifying processes, HIO transforms how multifamily organizations support their teams, making operations scalable and stress-free for growing businesses.

    💡 Jen’s Tip for Getting to Hell Yes!: "Start by understanding your team’s day-to-day blockers. Your solution should address their real pain points while being easy to adopt and scale. Trust is key—show how your tool saves time, reduces errors, and helps everyone shine in their roles."

    🎧 Don’t miss this episode! Jen’s innovative strategies and vision for the future of multifamily management will leave you inspired and ready to say "Hell Yes!" ➡️ Subscribe now to "Getting to Hell Yes!" on your favorite podcast platform. 🎙️

    Hashtags:

    #ConversationalAI #MultifamilyManagement #TechInnovation #GenerativeAI #LeadershipTips #GettingToHellYes #HIOPlatform #PropertyManagement

    54 min
  • Getting to Hell Yes! Live with Steven Rea from Chasing Tomorrow AI

    🎙️ Podcast Teaser: Steven Rea on "Getting to Hell Yes"

    Get ready for an eye-opening conversation with Steven Rea, founder of Chasing Tomorrow, as he joins "Getting to Hell Yes" to revolutionize the way multifamily professionals approach onboarding, training, and tech adoption.

    In this episode, Steven brings his years of expertise in the multifamily sector and cutting-edge insights into creating solutions that empower teams and improve operations. Tune in to discover how simplifying complexity can pave the way for innovation and sustainable success in property management. 🌟

    🔑 Key Takeaways:

    1. 🚀 Solving the Ramp-Up Challenge Steven identifies "ramp-up" time as a critical issue in multifamily. His solution? Streamlined training content that allows new hires to hit the ground running without wasting time or resources.
    2. 📚 Training Systems That Stick Through his platform, Guided, Steven emphasizes the importance of multimodal training formats—interactive demos, step-by-step guides, and videos—to cater to diverse learning styles and ensure lasting knowledge retention.
    3. 🎯 Targeting High-Impact Buyers Steven’s strategies are tailored for VP-level decision-makers in smaller property management companies who often lack extensive training infrastructure. He explains how aligning solutions with operational pain points creates "Hell Yes" moments for buyers.

    💡 Steven's Tip for Getting to Hell Yes: "Empathy is key. Step into your buyer's shoes and understand their blockers—whether it's time, implementation, or a lack of bandwidth. Present your solution not just as a product but as an easy button to solve their immediate and systemic challenges."

    🎧 Don’t miss this engaging discussion filled with actionable insights and forward-thinking strategies. ➡️ Subscribe now to "Getting to Hell Yes" on your favorite podcast platform! 🎙️

    #MultifamilyInnovation #PropertyManagement #OnboardingSolutions #TechAdoption#GettingToHellYes #ChasingTomorrow

    1 hr 12 min
  • Getting to Hell Yes! Live with Dave Holland from Belfor Property Restoration

    🎙️ Getting to Hell Yes with Dave Holland! 🎙️

    Join us for an insightful conversation with Dave Holland, a seasoned expert in property management and disaster planning with BELFOR Property Restoration. With extensive experience in multifamily property management, Dave has transitioned to the supplier side, bringing a unique perspective to disaster preparedness and recovery.

    💡 Top 3 Takeaways:

    1️⃣ Preparedness Pays Off: Learn how proactive disaster planning with tools like BELFOR's Red Alert program ensures quick responses and saves costs when crises hit.

    2️⃣ The Value of Relationships: Dave shares why building trusted vendor partnerships before disasters occur is crucial for property managers.

    3️⃣ Strategic De-Risking: Discover how preparedness not only mitigates risks but also positions property managers as strategic leaders in their organizations.

    ✨ Dave’s Tip for Getting to Hell Yes with Buyers: "Always lead with value. Offering free disaster planning services builds trust and demonstrates your commitment to their success. When the unexpected happens, they’ll remember who was there to support them."

    🔗 Don’t miss this episode! Tune in to hear actionable strategies that will change the way you approach selling consultative & urgent services to MultiFamily!

    #GettingToHellYes #Multifamily #PropertyManagement #DisasterPlanning #Leadership

    56 min
  • Getting to Hell Yes! Live with Paul Marks!

    🎙️ Ready to unlock the secrets of sales success? This episode of “Getting to Hell Yes!” features Paul Marks, a seasoned industry veteran, as he shares candid insights on what it really takes to close deals and build lasting relationships in multifamily real estate.

    In this episode, Paul reveals:

    • “It’s not about what you think they need—it’s about what they actually believe.” Learn how understanding your buyer’s true perception can be a game-changer.

    • Timing is everything. Discover why external triggers like regulatory changes and rising costs are often the catalysts for a ‘hell yes’ moment.

    • Focus on NOI, not just ROI. Paul explains why connecting your solution to Net Operating Income can make the difference in swaying corporate decision-makers.

    • Leverage the power of client advocacy. Hear why having a current client pitch your solution to a prospect can be more effective than any sales script.

    • Relationships drive referrals. Paul shares stories of building trust and receiving unsolicited referrals from high-level clients—a true measure of sales success.

    Whether you’re new to sales or a seasoned pro, this episode is packed with actionable advice straight from a sales expert who knows the multifamily market inside out. Tune in now to “Getting to Hell Yes!” for a conversation that goes beyond the usual sales tips and dives deep into what really works. 🚀🎧

    44 min
  • Getting to Hell Yes! Live with George Burchlaw, RE Analytics

    🎙️ Get ready to dive into the world of real estate analytics with this episode of “Getting to Hell Yes!” Join us as Guillermo Salazar, CEO of IrisCX, sits down with George Burchlaw, founder of RE Analytics, to explore the common struggles of managing data across multifamily properties and the game-changing insights that analytics can bring. George shares his journey from architectural engineering to launching RE Analytics, a company dedicated to helping small and midsize real estate firms make smarter decisions with less manual work.

    Highlights include:

    • Why many real estate companies rely on spreadsheets and junior analysts—and how that leads to costly oversights.
    • The “people, speed, and quality” framework George uses to pinpoint clients’ biggest roadblocks.
    • Key triggers that push companies to seek help, from lender meetings to performance dips.
    • Real-world stories of how RE Analytics has transformed operations for its clients, streamlining data for clearer, faster insights.

    Whether you’re in property management or just curious about the impact of data on decision-making, tune in to learn how George’s tech-driven approach is taking real estate analytics to the next level. Don’t miss this insightful conversation on the latest “Getting to Hell Yes!” 🎧

    38 min
  • Getting to Hell Yes! With Shelley Robinson

    In this episode of Getting to Hell Yes!, we're joined by multifamily and proptech expert Shelley Robinson, who shares her insights on transforming operations in today’s challenging real estate landscape. From staffing shortages to NOI pressures, Shelley dives into why now is the time for operators to embrace change—and how technology plays a crucial role in overcoming industry pain points.

    Shelley’s one piece of advice? "Don’t settle for the status quo. Embrace change with an open mind, whether it’s staffing, technology, or operations—those ready to tackle these challenges head-on will set the pace for the industry’s future."

    Tune in to hear how Shelley helps multifamily leaders achieve "hell yes" moments by identifying real solutions, breaking down silos, and pushing the boundaries of what’s possible in property management. 🏢✨

    51 min
  • Live from Optech 2024! Getting to Hell Yes!with Ben Keller COO of Propexo!

    Tune in to "Live from Optech 2024! Getting to Hell Yes!" with Ben Keller, COO of Propexo!

    In this exciting episode, Ben Keller dives into the art of selling through problem-solving, how Propexo is unlocking integrations in the proptech space, and why a deep understanding of the buyer journey is essential. Join us to hear insights that can help you transform your approach to selling in multifamily and proptech industries!

    Top 3 Takeaways:

    1. Problem-Centric Selling: Focus on the problems that matter most to buyers instead of pitching features – the fastest way to get to "hell yes!"

    2. Mastering Integrations with PMS Systems: Discover how Propexo is tackling one of the biggest roadblocks in real estate tech by making PMS integrations smoother and faster.

    3. Winning with a Low-Risk Approach: Learn Ben's strategies for reducing risk in buyer decisions, from phased rollouts to strategic entry pricing that fosters growth.

    Don't miss out – tune in for game-changing strategies straight from the experts at Optech!

    48 min
  • LIve from Optech! Getting to Hell Yes with Michelle Moore!

    Curious about what it takes to get that “hell yes” in multifamily sales?

    Michelle Moore from Collide Partners breaks it down live from Optech, sharing insights on everything from navigating the complex cycles of multifamily decision-making to identifying the right influencers for seamless connections. Discover why timing is everything, how understanding real pain points can transform your approach, and why technology is regaining trust in this evolving industry. Michelle’s unique approach reveals the strategies that not only get you in front of the right people but have them saying, “Yes, that’s exactly what we need!” Tune in to learn the secrets behind turning complex blockers into breakthrough moments in multifamily sales!

    35 min
  • Live! Getting to Hell Yes! With Suzanne Hopson from Here2Elevate

    Curious about what it takes to turn 'maybe' into a resounding 'hell yes'? Join Suzanne Hopson, founder of Here to Elevate, as she dives deep into her world of multifamily consulting. From navigating "hair on fire" moments to transforming operational chaos into success, Suzanne reveals her secrets to building trust, setting priorities, and delivering real change. Tune in to learn how to get the right people in the right seats, leverage tech to save money, and why sometimes, firing a client is the best move. Don’t miss this chat conversation packed with sellers intel & buyers inside baseball!

    35 min

About Getting to "Hell Yes!".

From the publisher's feed

Welcome to “Getting to Hell Yes,” the podcast where sellers talk to sellers about recognizing when buyers in multifamily, single-family, and build-to-rent are truly ready for a solution. Hosted by…