In this episode, Dave and Mark explore the powerful concepts from Malcolm Gladwell's "Tipping Point" and their application to spreading the movement of church multiplication.

They discuss the crucial roles of connectors, mavens, and salesmen in achieving a tipping point within the context of church growth and disciple making.

The conversation highlights the importance of leveraging these roles to foster viral ideas and the multiplication of churches, emphasizing the collective effort and mutual submission required to see significant impact in reaching unreached peoples in North America.