In 2011 the Academic Ideas Lab was created, with the goal of transferring the most exciting research stories from UK universities onto our TV screens and radios. Ex TV producer, Lucy Vernall, runs the company and in this episode of the Research Comms podcast she talks about the challenges of getting shows commissioned, what elements can turn a piece of research into a captivating documentary idea, the difficulty of gauging the impact of reaching millions of people with your research, and how the changing digital landscape is affecting our viewing habits and what we watch.

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