David and Michelle use an apt example to support their position - the Donner Party. The vast majority of the group went along with the collective thinking - regardless of their personal thoughts. It cost them their lives. But more so, it was the most horrific way to go - all because they betrayed their gut, went against their instincts due to the fact that they couldn't bring themselves to disagree with the majority. Sounds familiar? It should. Most group-think is flawed. That's how Red Kite Movement exists.