@TheStudio, the sister channel of @MKBHD, is led by Eric Villa, Head of Content Strategy. In this episode of The Gimbal Podcast, he shares what it’s really like behind-the-scenes of MKBHD’s 18-person operation, revealing how The Studio was built, how the brand continues to expand, and what it takes to protect audience trust while scaling.

He also dives into life inside The Studio, the creative process behind The Studio’s content, and how the team finds the right format for storytelling.


Timestamps:
00:00 - Intro
00:54 - Life Inside The Studio
2:06 - Behind the MKBHD Team
3:31 - How the Brand Expands
5:50 - Why The Studio Channel Exists
13:01 - Protecting Audience Trust
19:33 - Finding the Right Format
33:07 - Creators vs. Hollywood
36:34 - Where YouTube Is Headed
40:30 - Closing

Connect with our Guest:
Follow Eric Villa on Instagram: https://www.instagram.com/eric.p.v/
Follow The Studio on Instagram: https://www.instagram.com/thestudio/
Follow The Studio on X: https://x.com/TheStudio
Subscribe The Studio on YouTube: https://www.youtube.com/@TheStudio
Follow MKBHD on Instagram: https://www.instagram.com/mkbhd/
Follow MKBHD on X: https://x.com/MKBHD
Subscribe MKBHD on YouTube: https://www.youtube.com/@mkbhd

Stay Connected:
If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations!

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Chris Do’s longtime producer, Rich Cardona, is a top 50 podcaster, Marine veteran, and founder of UNFLTR. On this episode of Gimbal, he shares what most top creators get wrong about starting a podcast, revealing key business insights, where to post, and how to engage listeners from the start.

In this episode, Rich Cardona dives into the "Time to Value" metric, ideal podcast lengths, and how to turn interviews into deals. He also shares strategies for testing ideas, standing out, and why podcasting is about more than just recording. Whether you’re launching a show or growing your audience, this episode offers practical advice and insights from a top industry expert.

Timestamps:

00:00 Intro/What Top Creators Get Wrong About Starting A Podcast
00:32 The Business of Podcasting
3:15 Post on Main Channel?
6:41 How to Hook Attention
8:27 "Time to Value" Metric
10:45 Best Length for Podcasts?
16:40 Turn Interviews Into Deals
24:06 How to Test Strategy?
29:28 The Key to Standing Out
37:30 Closing

Connect with our Guest

Follow Chris Do on Instagram: https://www.instagram.com/thechrisdo/
Follow Chris Do on X: https://x.com/theChrisDo
Follow Rich Cardona on Instagram: https://www.instagram.com/podcastrich/
Follow Rich Cardona on X: https://x.com/richcardona_

Stay Connected

If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations!

Our Social Channels

Find Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/
Find Gimbal Podcast on X: https://x.com/GimbalPodcast
Find Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast
Listen Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237