I don’t know about you, but writing out my goals gets me so excited! Not only is it a good idea to map out your most exciting year -what you really want- but it’s also a great idea to reflect on the past year and acknowledge what you’re most proud of. 

Grab a pen and paper and write out the journaling prompts that I’m sharing in this episode. Spend some time thinking about them, writing them out and share them with a friend. Better yet, send me a DM on Instagram and let me know what comes up for you after spending some time on this exercise. 

I know you’re going to love this episode! 

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“All I see is other Hairstylists creating Reels that are funny or content that only other stylists would appreciate. How is that strategy going to make me sales? I’m old school. I’m from the idea that, if a client sees my work online and they like it, they book an appointment. Or I get my new clients from referrals.”

This was a DM I got from a stylist on Instagram recently. I’m sharing why creating funny Reels is a good idea and can be great for your brand and what are the two most important steps to incorporate to get more engagement. 

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This was a Q that I got from Brittany in my DM.  

“I’ve been following you for a while now and I listen to your podcast. I’m a business owner in a small town and I’d really like to figure out what the next step in my career is. I wondered how you got into this and if you had any advice for me.”

I’m sharing exactly how I go about pivoting my business in this podcast. If you’re considering a pivot or a redirect in your business, I think you’ll find this information very valuable!

After watching, subscribe to my email list here (⁠https://glamhairus.mykajabi.com/optin⁠). Every week I share helpful, inspiring and tactical business information for Hairstylists and salon owners. 

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This might be one of the most commonly asked questions from other stylists that I work with: “Gina, what’s the best time of year to raise my prices?“ You won’t believe what my answer is-it’s simple and it’s profound! I also have an unconventional strategy backing up my answer (with simple steps to implement) in this training video. I hope you find so much value in it! After tuning in, head on over to my Instagram account and share your biggest takeaway via private message. I can’t wait to hear from you!

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The best thing you can do for your business is know where you’re at with the numbers. I coach stylists that I work with to compare month by month from the previous year to the current year AND break it down service by service. I also recommend to do this quarterly and annually to project profits and set goals that are attainable. This strategy not only gives you clarity on where you’re creating the income, but also empowers you to strategically market what you’d like to create more income on and, potentially, eliminate services that don’t light you up anymore. I just know you’re going to find so much value in this information! 

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Did you know that’s it’s 5 times easier to sell to someone who’s already buying from you? It’s true!While I think it’s a good idea to post online to attract new clients, we also need to strategize how to attract more income with the clients that are already booked with us. That’s why it’s imperative to upsell your amazing services and products to clients who are in your chair (aka buying from you already)! Plus, it’s beneficial for them as well!I have a simple technique that I’ve been using in my own business and have taught it to hundreds of other Hairstylists over the last several years. It’s called the 90/90 Rule. 90% of your clients should be buying or getting 90% of your products and services. It’s simple and effective and, once it’s implemented, will guarantee you more income. After listening to this podcast episode, head on over to my Instagram and tell me what your biggest takeaway was on my most recent post. I can’t wait to support you and cheer you on! 

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In this episode I’m sharing my 5 step framework that works like MAGIC when it comes to getting/staying organized in your business, managing your time, finding balance and setting clear goals. I hope you find this information so helpful. Send me a DM on Instagram and let me know what your biggest takeaway was after listening. 

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If you don’t have any clients in your chair to record content on, we’re going to cover what content to create that gets engagement! It’s simple and effective strategies and I know you’re going to find so much value in these ideas. I’m also going to cover:

1-Ideas and suggestions on how to record content around the salon

2-how to specifically highlight your favorite products

3-how, when and why setting aside time for this in your schedule is important  

Tune in now!  Xo~Gina New to me? Start here! Http://Glamhairus.com

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Hairstylist: “Why would a Hairstylist rent from me and not from the salon down the street?“

Great question! My answer is: You’re going to lead with the benefits of them renting from you. You’re going to lead with why your salon space is so amazing. You’re going to lead with specific ways your salon stands out from the crowd. You’re going to lead with examples of other happy chair renters that are currently renting from you. 

In this podcast episode, I’m sharing exactly how to attract the type of stylist you want in your salon and, even more important, how to keep them! 

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Are you the type of person who proactively seeks out ideal clients? Or are you the type who sits back and waits for your clients to contact you when they’re due for an appointment? Maybe you’re a little bit of both. I’m sharing 3 specific ways to attract more income in your business by being proactive in your approach. I can’t wait for you to tune in because I know you’re going to find these ideas so helpful and valuable. 

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Join my private Facebook group where I teach other hairstylists and small business owners how to invest in themselves to create a significant income and impact in the world here:

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