The best companies focus on creating fans instead of customers. Fans that become lifelong supporters who passionately believe in your values or mission.

Phil's interviews with Dr Paul Redmond - Director of Student Experience and Enhancement at the University of Liverpool

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

Deep in the midst of the global Corona virus outbreak, Phil shares his thoughts on how best to use your time - grab 30 minutes every day and build your personal brand.

Now we are all settling into life at home and our new daily rhythm starts to be more settled, some thoughts how to build your brand whilst working from home.

Step #1 - Focus on your mission

Step #2 - Become a subject matter expert

Step #3 - Write and publish your thoughts

Step #4 - Seek speaking/ podcast opportunities

Step #5 - Collaborate with other thought leaders.

Here are Phil's thoughts on the above process from some 'extraordinary time' he spent in hi garden reflecting on how to be as productive as possible during this difficult time.

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

Our interview with Claire Whittaker, former Product Manager at Amazon and now an innovation consultant who helps purpose driven SME CEOs achieve sustainable revenue growth by delivering clarity on how to capitalise on AI and innovation strategy.

In this interview Claire and Phil deep dive into the world of AI, machine learning, self-driving cars, data privacy, the US presidential election rigging scandal and the ethics of technology.

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

The life force of any business is new customer acquisition. The role of the marketing function is to generate a pipeline of new business. Marketing = Business Growth. Enter Rene Power! Yes, that is his real name.

Rene is a 20 year veteran of the marketing world.

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

A change of pace in this episode as Phil reads the opening section from the opening chapter of his new book - The Supercharged Entrepreneur book, set for release Summer 2020.

This opening section explores the history and evolution of the human brain. Understanding its evolutionary development is the foundation of creating a supercharged mindset.

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

Sector knowledge and commercial discipline can only take you so far in becoming a successful entrepreneur or intrapreneur. The key to improvement is the ability to reflect on your strengths and weaknesses, and use them as fuel to motivate you.

In this episode we interview serial entrepreneur Ian Seddon. Ian's entrepreneurial journey is packed full of fascinating stories and insights about growing and supercharging a business.

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

Double topic on this episode...

1) The Gingernut Marketing podcast is REBRANDING and will become the Supercharged Entrepreneur podcast from the next episode, episode #50. This is big news and a big change for the podcast, but we are confident that this is the right move based on feedback from our lovely listeners.

The outcome = same great podcast, same great host (although he says so himself!!), same great content, NEW focus!! We will still be talking about business growth and growth through marketing, but also throwing in some more holistic content around entrepreneurship and well-being. A huge thank you to all our loyal listeners and exciting time ahead as we hope to welcome a new group of fans to our ranks.

2) With our new supercharged direction in mind, today Phil is talking about building 'supercharged' habits that will maximise your productivity and boost your entrepreneurial performance.

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

The solution to developing world-class thinking around sales, marketing and business growth is focusing on your ABCs. In this episode Phil interviews world-class communications trainer, Andy Bounds.

Awarded the title Britain’s Sales Trainer of the Year, and described by AstraZeneca’s Global Communication Director as “a genius, whose advice can’t be ignored”, Andy’s insights stem from the fact his Mother is blind. This has given him a lifetime’s experience of communicating from someone else’s point of view… so critical when seeking to persuade others.

Andy’s three books are all international best-sellers. In fact, one was only kept off Amazon's #1 spot by Harry Potter. He has spoken in 35+ countries, to audiences of all sizes. He has delivered keynotes at the Professional Speakers Association conference, as well as for blue-chip companies, Governments, professional bodies and business experts.

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

How do global brands like ICI, British Airways, Bentley, Nike and IBM stay relevant? Simple answer... some of them don't!

In this episode world-class marketing strategist David Antrobus recounts his work over the last 40 years with some of the world's most well-known brands.

David explains the importance of staying connected to your customers and building a growth strategy based on understanding their needs in an ever-shifting competitive landscape.

David's contention is that brands, big and small, need to do better at managing change, especially in the marketing function.

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

Building your brand in 2020 is more than just tweaking your logo and sending our some promotional flyers. Brand building comes from the deep thinking behind the visual, and from understanding the real reason your customers buy from you.

Speaking LIVE from Sci-Tech Daresbury in January 2020, Phil discusses three practical ways to develop your organisation's brand in 2020. Starting with the power of storytelling, then exploring the 'Why' of your organisation and finishing with how to create a 'Purple Cow' for your business.

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.