Gini Dietrich is the founder and CEO of Arment Dietrich, a digital marketing communications firm based in Chicago. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. Gini is also the lead blogger at Spin Sucks and the founder of Spin Sucks Pro. Clients who have benefited from Gini’s forward thinking approach to communication have included Ocean Spray, Sprint, Denny’s, GE, and Abbott, to name a few.

Next week’s guest is Louis J. DeGennaro, PhD, president and CEO of The Leukemia & Lymphoma Society.