Girl, Get Your Face Off A Bus Bench: Real Estate Marketing Only Better

In this inspiring episode, we sit down with wealth manager Erika Greeny, who shares her personal journey into finance which was sparked by her daughter’s battle with leukemia—and how it led to her mission of empowering women to take charge of their financial futures.

Erika unpacks the myths that hold women back from financial independence, the importance of normalizing money conversations, and practical steps anyone can take to build financial confidence. From saving tips to raising financially savvy daughters, this episode is packed with insights to help women feel more secure, prepared, and powerful.

Tune in to learn how you can start your journey to financial empowerment today. Let’s dive in!

This week, we explore the trust recession, a growing skepticism among consumers toward brands, marketing tactics, and social media. As AI takes hold, inauthentic messaging becomes more obvious (and off-putting), small business owners are facing a major shift: flashy branding no longer works, and trust has become the most valuable currency.

We unpack what the trust recession really means, why it’s happening, and how you can adapt by leaning into authenticity, clarity, and genuine connection. From simplifying your message to showing up consistently and using storytelling to build real relationships, we cover actionable strategies to help you cut through the noise and build trust that lasts.

If you're ready to stop performing and start connecting, this episode is for you. Let’s dive in!

As summer kicks off, many real estate professionals struggle to balance client engagement with much-needed downtime. This week, we share five simple, effective strategies to help you stay top-of-mind with your clients, without sacrificing your summer fun.

From sending personalized, value-driven emails and sharing market insights with easy-to-understand CMAs, to using video check-ins, handwritten notes, and authentic social media engagement. These tips are designed to keep your relationships strong all season long. Plus, we share a bonus idea to really wow your clients this summer!

If you want to maintain momentum and deepen connections through the slower months, this episode is a must-listen. Let’s dive in!

As summer heats up, so does the real estate market and navigating it can feel overwhelming. In this episode, Beth breaks down the current landscape in the Twin Cities, from rising interest rates to the latest financing strategies buyers and sellers need to know.

Discover why getting pre-approved is more than just a box to check, how escalation clauses and appraisal gap coverage can give buyers an edge, and what sellers need to know about pricing in a shifting market. Beth shares real-life examples and advice to help you move forward with clarity and confidence.

Whether you're a first-time homebuyer, seasoned seller, or just curious about the market, this episode offers practical tools and encouraging insights to guide your next step. Let’s dive in!

As summer approaches, it’s easy for business owners, especially in colder climates, to get swept up in warm weather and long days, only to find themselves overwhelmed come fall. In this episode, Beth and Kristi share how to prepare your business now so you can enjoy summer and stay on track.

They dive into why batching tasks, staying consistent, and planning personal time first are game-changers for maintaining momentum while still making space for summer fun. You’ll hear their own stories, actionable tips, and strategies to help you keep your pipeline full and your stress levels low.

Whether you're a seasoned entrepreneur or just trying to keep things afloat this summer, this episode will leave you inspired and equipped to thrive, with intention. Let’s dive in!

Feeling stuck? You're not alone. Beth shares how a simple meditation practice helped her shift from a cycle of scarcity to a mindset of abundance. After starting the year strong, she found herself in an emotional lull, something many of us can relate to. But instead of staying stuck, she leaned into a morning meditation that uses bilateral beats to promote clarity, focus, and prosperity.

Beth candidly walks us through how this daily ritual became a turning point, opening unexpected doors in both her personal and professional life. She reflects on the sneaky ways scarcity mentality can creep in, even after success, and how she's learning to celebrate wins without guilt.

This episode isn’t as much about meditation, as it’s about reclaiming your mindset, and making space for the abundance waiting to find you. With vulnerability, honesty, and a bit of disbelief at how quickly things shifted, Beth invites you to explore your own journey toward a more abundant life. Let’s dive in!

Are you a real estate agent ready to level up your closing game? In this week’s episode we break down the five most common mistakes that keep agents from sealing the deal - from poor follow-up to skipping the ask. 

Whether you're just starting out or have years in the industry, you'll learn how to build stronger client relationships, sharpen your problem-solving skills, and create a clear, confident path to the closing table. 

Tune in and get the practical insights you need to win more business and grow your real estate career with intention and ease. Let’s dive in!

In a world dominated by texting and emails, the simple act of making a phone call can feel surprisingly intimidating. This week, we explore the psychology behind phone anxiety—why it’s so common, especially among younger generations—and how to move past it.

We share practical strategies to ease phone-related stress, including small-step exposure, voice memo practice, and mindset shifts that can help transform how you approach verbal communication. We also share personal stories that highlight the surprising rewards of pushing through the fear and reconnecting through voice.

Whether you're navigating business relationships or reaching out to friends, this episode will empower you to pick up the phone with confidence. Let's dive in!

Open houses don’t have to be a drain on your energy—or your calendar. In this episode, we uncover the secrets to turning your open houses into powerful lead-generating events. If you've ever asked yourself, “Why isn’t this house selling?” or walked away from an open house feeling deflated, this one’s for you.

We break down step-by-step strategies to maximize visibility, create an unforgettable first impression, and connect meaningfully with every visitor who walks through the door. From smart marketing and signage to atmosphere and engagement techniques, this episode is packed with real-world tips to help you stand out in a competitive market.

Whether you’re a seasoned agent or just getting started, tune in to transform your open house approach—and start converting browsers into buyers. Let's dive in!

In the world of real estate, staying connected with clients is key—especially as the spring market heats up. This week, Kristi breaks down five must-send emails that will keep your clients engaged and your business thriving this May.

From a tailored Spring Market Update to actionable Home Maintenance Tips, we share how each message can position you as the trusted expert in your area. You’ll also learn the best ways to deliver Mortgage Rate Updates, provide Custom Home Valuations, and confidently ask for Client Testimonials. Plus, we share a bonus strategy for building face-to-face connections through events.

Take 30 minutes to write these emails and set yourself up for a successful spring season. Tune in for practical tips and strategies to streamline your client communication and stand out in a competitive market. Let's dive in!