Rick is back with another InsuRant and, with Thanksgiving just around the corner, he's focusing on the topic of gratitude. Whether you're thankful for your family, customers, employees, or anyone else in your life, this is a season where most of us take stock and make sure we're showing those people how important they are to us. Hear Rick's thoughts on why gratitude is important to your business and why doing what you've always done just isn't enough (around 4:18). Then, hear how you can use this time of year to add even more value to your customers to show your own appreciation and inspire theirs. Rick shares some reminders and safety tips (around 18:05) that you can take to your customers to let them know you're thinking of them. We can't think of a better way to show your customers you care than by checking in to make sure they know how to stay safe and to double-check they have the right coverages just in case.