30 in 5 Challenge: OPENS SOON!
Agents are writing 30 life apps in just 5 days—and many are hitting 70+ with over $100K in premium. A proven system with exact scripts, live role plays, and real-world coaching that builds confidence, creates momentum, and helps you consistently close bigger premiums.
Secure the Early Bird rate before it’s gone. https://www.weaversa.com/30in5

Watch the full episode on YouTube: HERE

What’s in this episode:
If you’ve ever ended a service call without mentioning life insurance, you’re leaving money—and impact—on the table. In this solo episode, Michael breaks down the exact pivot that turns routine service conversations into transformational life sales. From the “mortgage payoff protection” question to keeping clients emotionally engaged without killing the deal in details, this is a play you can run tomorrow to see immediate results.

[00:00] Why life insurance conversations matter more than ever
[02:00] How the 30 Life in 5 Days Challenge proves it works
[05:00] The service call pivot that opens the life conversation
[06:00] The “mortgage payoff protection” question agents must ask
[07:00] How to respond when clients say “tell me more”
[09:00] Pivoting in a new business P&C conversation
[10:00] Keeping it simple so you don’t lose the sale
[11:00] Turning mortgage protection into bigger death benefits
[12:00] Why this one pivot boosts both confidence and premium

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot. Text “BUZZ” to (816) 727-7610

Book a Demo – Agency Coach AI
The first 24/7 AI sales coaching platform built for insurance pros. Real-time grading, role plays, and coaching that help producers close more deals.
Learn More: Let's Talk

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

The future of Insurance Sales is HERE
We are launching the first and only 24/7 AI-powered sales coaching platform built exclusively for insurance professionals. With real-time call grading, on-demand role-plays, and personalized coaching after every conversation, it helps producers get better and agents get their time back.
Text AI to (816) 727-7610 to join the Waitlist
www.agencycoachai.com

Watch the full episode on YouTube: HERE

Text (816) 727-7610 — I want to hear your biggest takeaway!

What’s in this episode:
If you’re looking for the silver bullet in insurance, stop searching—Larry Lucas shows you how to build it yourself. With 25 years of experience and a #49 national ranking, Larry reveals the simple systems, cultural shifts, and appointment strategies that drive consistent growth. From handwritten postcards to the 10% financial services rule, this episode is a masterclass in building a business that lasts.

[00:00] Why agents fail searching for silver bullets
[01:00] Larry’s 25-year journey to top 50 in the country
[02:00] The secret behind systems that scale
[04:00] #1 advice for new agents: pay your taxes
[05:00] The power of cross-selling single-line households
[07:00] Handwritten postcards that still drive results
[09:00] Why in-person appointments beat phone calls
[11:00] Onboarding systems that boost retention
[14:00] Why Larry still meets clients after 25 years
[16:00] The hardest thing to delegate as an agent
[20:00] Training your team to “sound like you”
[23:00] Evolving team structure for sales + service
[28:00] Opening a second office the right way
[30:00] Building culture and compensation that keeps people
[34:00] Setting production expectations for producers
[36:00] The 10% rule: apps → financial services
[39:00] Breaking ceilings with simplicity and consistency
[40:00] The #1 thing agents should stop doing: ignoring ROI
[44:00] Make decisions with sample size, not emotions

Connect with Larry: HERE

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot. Text “BUZZ” to (816) 727-7610

Book a Demo – Agency Coach AI
The first 24/7 AI sales coaching platform built for insurance pros. Real-time grading, role plays, and coaching that help producers close more deals.
Learn More: Let's Talk

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

The future of Insurance Sales is HERE
We are launching the first and only 24/7 AI-powered sales coaching platform built exclusively for insurance professionals. With real-time call grading, on-demand role-plays, and personalized coaching after every conversation, it helps producers get better and agents get their time back.
Text AI to (816) 727-7610 to join the Waitlist
www.agencycoachai.com

Watch the full episode on YouTube: HERE

What’s in this episode:
If you’re dumping thousands into ads but still leaking money on refunds, chargebacks, and missed closes—this episode is your wake-up call. Michael and Courtney break down why “more leads” isn’t the fix and how the real ROI comes from sales training, service, and people development. From the $250K pajama shoot story to the one objection that should set off alarms (“my team doesn’t need training”), this is your audit for the rest of the year.

Whether you run a lean shop or a multi-million dollar agency, this is the reminder to stop lighting your marketing budget on fire and start investing where it actually pays.

[00:00] Why you’re probably not auditing this part of your business
[01:00] The $250K pajama photo shoot vs. $5K training budget
[02:30] The hidden costs of poor service and sales training
[03:30] Stop throwing money at lead gen without fixing the follow-through
[04:30] Why “Sales cures all” (not marketing)
[06:30] The team objection that tells you you’ve got the wrong people
[08:00] Building a culture of training and development
[09:00] Why your people = your best investment
[10:00] The fastest way to improve ROI without spending more on ads
[11:00] Final takeaway: Sales cures all

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot. Text “BUZZ” to (816) 727-7610

Book a Demo – Agency Coach AI
The first 24/7 AI sales coaching platform built for insurance pros. Real-time grading, role plays, and coaching that help producers close more deals.
Learn More: Let's Talk

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

The future of Insurance Sales is HERE
We are launching the first and only 24/7 AI-powered sales coaching platform built exclusively for insurance professionals. With real-time call grading, on-demand role-plays, and personalized coaching after every conversation, it helps producers get better and agents get their time back.
Text AI to (816) 727-7610 to join the Waitlist

https://www.agencycoachai.com/

Watch the full episode on YouTube: HERE

What’s in this episode:
What if your agency had a 24/7 coach that never took a day off, trained your team on real conversations, and gave you total visibility into sales calls? That’s no longer a “someday” vision—it’s here.

In this episode, Michael and Courtney announce the launch of Agency Coach AI, the first AI-powered sales coaching and training system built for insurance agents. From role-play without judgment to live call coaching with detailed reports, this tool is designed to give you back your time while leveling up your team’s confidence and skill.

If you’ve ever wished you could stop guessing about what’s happening in your office, this episode will show you the future of accountability, training, and production in insurance sales.

[00:00] The future of insurance sales has arrived
[01:00] Why Agency Coach AI was built for insurance professionals
[02:00] Training new hires vs. buying back your time
[04:00] Role-play and coaching without shame or judgment
[06:00] The power of practicing in the dark
[07:30] How Agency Coach AI turns every sales call into training
[10:00] Why this is the most realistic way to practice conversations
[12:00] Recruiting advantage: a clear training & development plan
[13:30] Why this launch is limited to 100 agencies
[15:00] Trained on millions of insurance conversations
[16:00] Making your agency fun, profitable, and future-ready

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot. Text “BUZZ” to (816) 727-7610

Book a Demo – Agency Coach AI
The first 24/7 AI sales coaching platform built for insurance pros. Real-time grading, role plays, and coaching that help producers close more deals.
Learn More: Let's Talk

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

📢 COMING SOON: 24/7 Sales Coaching for Your Team!

We’re launching something big—and only 100 agencies will get in.

Imagine real-time coaching, feedback, and call reviews for every producer—without you lifting a finger. 👉 Text AI to (816) 727-7610 to join the Waitlist

What’s in this episode:

When was the last time you asked yourself, “What’s the one place I have to see before I die?”

In this deeply personal episode, Michael & Courtney share the story of their African safari — from trekking with gorillas in Rwanda to hearing lions hunt outside their tent — and how that experience reshaped the way they live and run their business.

This isn’t a vacation brag reel — it’s a blueprint for disconnecting without your business falling apart, building systems that buy your freedom, and designing a life where every year feels like a bucket-list year.

Whether your dream trip is across the world or just across state lines, the lessons here will help you actually make it happen.

[00:00] Why “navigating the unknown” unlocks your best ideas
[01:30] The one question we ask before booking any trip
[04:00] How our first bucket-list trip created Weaver Sales Academy
[06:30] The real cost of Africa — and why it became a business goal
[08:00] Why this became our #1 travel experience out of 34 countries
[09:00] Key takeaway #1: The power of fully disconnecting
[12:00] Key takeaway #2: Designing next-level customer experiences
[16:00] Key takeaway #3: People + processes = freedom
[20:00] Key takeaway #4: Protect your health so you can say “yes”
[21:00] Key takeaway #5: The gift of being off social media
[23:00] Networking in unexpected places
[26:00] Why you can’t wait until “someday” to take the damn trip

🎥 Watch the full episode on YouTube: HERE

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot. Text “BUZZ” to (816) 727-7610

Book a Demo – Agency Coach AI
The first 24/7 AI sales coaching platform built for insurance pros. Real-time grading, role plays, and coaching that help producers close more deals.
Learn More: Let's Talk

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

📢 COMING SOON: 24/7 Sales Coaching for Your Team!

We're launching something big—and only 100 agencies will get in. Imagine real-time coaching, feedback, and call reviews for every producer—without you lifting a finger. 👉 Text "AI" to (816) 727-7610 to join the Waitlist

What’s in this episode:
If your days are eaten alive by email, calendar chaos, and never-ending “little things,” this episode will change the way you run your business. Michael and Courtney sit down with coach and consultant Drew Griggs and his executive assistant Tiana Adams to talk about the one hire that buys you freedom—and why waiting too long costs you more than money.

From the mindset shift of hiring before you feel “ready,” to the tools, processes, and boundaries that make delegation work, this conversation is a tactical roadmap for buying back your time without losing control. Whether you’re drowning in admin work or just want to reclaim hours for sales, family, or golf, you’ll leave with a clear action plan to make your first (or next) assistant hire count.

 [00:00] The “stop sign” killing your growth
 [01:00] Meet Drew and Tiana—roles and responsibilities
 [03:00] Why Drew hired with only two clients
 [07:00] Producer vs. assistant: the real hire you need
 [09:00] Trading profit for family time
 [12:00] The first tasks Drew handed off (and why)
 [15:00] How Tiana “protects Drew from Drew”
 [17:00] The trust factor: over-delegating vs. micromanaging
 [20:00] Starting projects you’d never finish alone
 [24:00] The dark side of delegation (and how to fix it)
 [28:00] Tools that keep them organized
 [33:00] Setting communication rules that work
 [34:00] Non-negotiable traits in a great assistant
 [41:00] Time expectations and deadlines
 [44:00] Finding the right person in your current circle
 [47:00] Letting people help you—personally and professionally

Watch the full episode on YouTube: HERE

📱 Connect with today’s guests
 Drew Griggs – Website: https://truefreedom4founders.com
 Tiana Adams – Email: [email protected]

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot. Text “BUZZ” to (816) 727-7610

Book a Demo – Agency Coach AI
The first 24/7 AI sales coaching platform built for insurance pros. Real-time grading, role plays, and coaching that help producers close more deals.
Learn More: Let's Talk

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

📢 COMING SOON: 24/7 Sales Coaching for Your Team
We're launching something big—and only 100 agencies will get in.
Imagine real-time coaching, feedback, and call reviews for every producer—without you lifting a finger. 👉 Text "AI" to (816) 727-7610 to join the waitlist.

What’s in this episode:
If you want a long, happy, and profitable career in insurance without running yourself into the ground, this episode is your blueprint. Michael and Courtney sit down with Mason Novess—agency owner turned field leader—to talk leadership endurance, goal setting that actually sticks, and the two roles you must outsource if you want to avoid burnout.

From ditching the “start with why” trap to the Start with Who philosophy, Mason breaks down how the right accountability partners and possible (not just probable) goals can reignite your career. You’ll also hear why excellence is boring, why shiny-object side hustles kill your focus, and how outsourcing recruiting and sales coaching buys back your time while multiplying results.

Plus, Michael pulls back the curtain on the brand-new AI-powered training platform designed to give agency teams 24/7 sales coaching, live role-play, and daily accountability reports—without the owner having to be in the room.

Whether you’re brand new or a 20-year vet, this is the conversation that will help you play the long game and win.

[00:00] Why “start with who” beats “start with why” every time
[07:00] The problem with probable goals vs. the power of possible goals
[10:00] The endurance mindset: excellence is boring
[14:00] The two roles every agent should outsource immediately
[18:00] Why you’re not too good for a coach (and never will be)
[21:00] How outsourcing recruiting protects your sanity
[24:00] Live reveal: Michael’s AI sales coaching and role-play tech
[28:00] How a development plan makes you a talent magnet
[32:00] Why the happiest agents don’t chase side hustles
[34:00] The #1 factor for human happiness (and business success)

📱 Connect with Mason Novess
LinkedIn: https://www.linkedin.com/in/mason-novess

Watch the full episode on YouTube: HERE

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot. Text “BUZZ” to (816) 727-7610

Book a Demo – Agency Coach AI
The first 24/7 AI sales coaching platform built for insurance pros. Real-time grading, role plays, and coaching that help producers close more deals.
Learn More: Let's Talk

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

📢 COMING SOON: 24/7 Sales Coaching for Your Team

We're launching something big—and only 100 agencies will get in.

Imagine real-time coaching, feedback, and call reviews for every producer—without you lifting a finger. 👉 Text "AI" to (816) 727-7610 to join the waitlist.

What’s in this episode:                                                                                                                     

After losing $6.5 million in premium in just 24 months, most agency owners would’ve tapped out. But Cole Caughern rebuilt—smarter. Michael and Courtney unpack the comeback: how he shifted his mindset, reorganized his team, and built a lean, high-performing sales engine.

You’ll learn why Cole ditched one-size-fits-all sales roles, how he uses data to cut waste, and what he looks for in top producers. Whether you're rebuilding or scaling, this episode is a blueprint for building a resilient, specialized team

 [00:00] The $6.5M premium loss that sparked the rebuild
 [02:30] Why hiring generalists was hurting production
 [05:00] Building a specialized sales team (and why it works)
 [07:30] Why the best reps only do one thing—and crush it
 [12:00] Starting over: physically easier, emotionally harder
 [14:00] What Cole would do differently in a cold market
 [18:00] How to spot warning signs before the market shifts
 [20:00] The moment things turned around—and what changed
 [23:00] His next strategy: in-person events + QR-to-quote pipeline
 [25:00] Hiring based on strengths, not just roles
 [27:30] Retaining top producers by aligning with passion
 [30:00] The 3 metrics Cole uses to measure daily performance
 [32:00] Why quoting more doesn’t fix your close rate
 [34:00] Stop plugging holes with Flex Seal—track the right data
 [37:00] How to get your team real-time coaching (without being in the room)

📱 Connect with Cole Caughern:  HERE

 ▶️ Watch the full episode on YouTube: HERE

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot. Text “BUZZ” to (816) 727-7610

Book a Demo – Agency Coach AI
The first 24/7 AI sales coaching platform built for insurance pros. Real-time grading, role plays, and coaching that help producers close more deals.
Learn More: Let's Talk

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

🎯 FREE 7-Day Demo — Weaver Sales Academy

Test-drive the system top agents use to close more life and P&C today.  👉 Try it FREE today:  START NOW

What’s in this episode:
Dan Kitajima didn’t start over—he scaled smarter. After leaving a $10M+ captive book behind, Dan launched his new independent agency with a $1 million production month—right out of the gate. In this conversation, Dan breaks down exactly how he made the leap, retained his team, leveraged marketing, and negotiated comp plans most captive agents don’t even know exist.
Whether you're considering a switch or want to scale your existing indie agency, this episode is packed with tactical gold—comp structures, carrier access, team coaching, and data-driven leadership strategies that deliver serious ROI.

[00:00] From $10M captive to $1M indie in 30 days
[01:30] What Dan kept—and what changed—in the transition
[04:00] Why he left the captive model (and how he knew it was time)
[07:00] The comp and carrier access breakdown that changed everything
[10:00] Dan’s tech stack for faster quotes & automation
[13:00] The real challenge: access to more carriers
[16:00] How to negotiate appointments like a pro
[18:00] Coaching his team to avoid price-only selling
[22:00] The #1 thing he would’ve struggled with 17 years ago
[25:00] Facebook vs. Google Ads: which delivers better leads?
[29:00] All gas, no brakes: why Dan scaled through the storm
[34:00] Full breakdown: team size, production, and cost per lead
[40:00] Why underperformers crush profitability
[45:00] Coach in private, praise in public—Dan’s leadership model
[50:00] Final advice: surround yourself with producers who push you

Watch the full episode on YouTube: HERE

📢 SPECIAL OFFERS FOR INSURANCE BUZZ LISTENERS

🎯 FREE 7-Day Demo – Weaver Sales Academy
Take the guesswork out of training. Test-drive the same system helping agents close more life and P&C. 👉 Start your trial: HERE

📘 NEW BOOK: Quote 3 – How to Make Multiple 6 Figures in Any Sales Organization: Master the framework behind $200M+ in production. 👉 Grab your copy: HERE

📲 TEXT MICHAEL DIRECTLY
 Have a question or want to talk team production?                                                        Text “BUZZ” to (816) 727-7610

🌐 Tools + Free Resources
 Website: https://www.weaversa.com

📱 Connect with Michael Online
 🔗 LinkedIn: linkedin.com/in/michaelweaverwsa

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot. Text “BUZZ” to (816) 727-7610

Book a Demo – Agency Coach AI
The first 24/7 AI sales coaching platform built for insurance pros. Real-time grading, role plays, and coaching that help producers close more deals.
Learn More: Let's Talk

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

🎉 Celebrate 7 Years of WSA with Us!

For a limited time, get in at our lowest pricing EVER —yes, even better than day 1!

👉 Enroll today or schedule a call to find out if it’s the right move for your agency.
Use code BIRTHDAY and click the blue ☑️ at checkout to see your savings!

What’s in this episode:                                                                                                                          Feel like your life insurance sales fall flat the second you mention budget? This highlight episode gives you a simple script adjustment that flips the entire conversation—from low-ball offers to real protection that pays.

Michael and Courtney unpack how the words you choose (and the mindset you bring) either attract high-premium conversations or sabotage your pitch before it starts. You'll learn how to shift the tone from transactional to transformational—and why starting the budget convo at $200 changes everything.

This is your playbook for more confident closes, better protection for families, and bigger monthly premiums—starting today.

[00:00] Why selling is a service, not a pitch
[01:00] Key mistake: making it about you instead of them
[02:00] “Tell me more about that”—the question that breaks surface-level answers
[03:00] Why price-only conversations kill your close rate
[04:00] The 90% rule: people pay more for value, not discounts
[05:00] The mindset shift that makes you unstoppable
[06:30] The real reason you need to bring up life insurance confidently
[08:00] The $25 mistake that changed Michael’s approach
[09:00] From $0–$1000 to $200–$1000: why the question matters
[10:00] What happens when clients “can’t afford” protection—but buy a new truck
[11:00] Michael’s exact script for everyday life conversations
[12:00] Try this today and watch your production grow

Watch the full episode on YouTube: HERE

📢 SPECIAL OFFERS FOR INSURANCE BUZZ LISTENERS

🎯 FREE 7-Day Demo – Weaver Sales Academy
Take the guesswork out of training. Test-drive the same system helping agents close more life and P&C. 👉 Start your trial: HERE 

📘 NEW BOOK: Quote 3 – How to Make Multiple 6 Figures in Any Sales Organization: Master the framework behind $200M+ in production.
👉 Grab your copy: HERE

📲 TEXT MICHAEL DIRECTLY
 Hav

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot. Text “BUZZ” to (816) 727-7610

Book a Demo – Agency Coach AI
The first 24/7 AI sales coaching platform built for insurance pros. Real-time grading, role plays, and coaching that help producers close more deals.
Learn More: Let's Talk

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver